Digital Media Strategy Director

Job Description

Why iCrossing

For over 20 years, iCrossing has been partnering with the world's largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.

We are part of the Hearst Corporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

About this job

iCrossing is seeking a Digital Media Strategy Director to join our growing Digital Solution Organization. The role needs strong cross functional media experience with a specific focus on media planning and optimization. Using various tools and through hands-on consumer and campaign data analysis, this role will be responsible for end-to-end marketing strategies. Engagements will focus on media program definition across a broad range of online and offline channels, real-time unified measurement approaches including multitouch attribution, and continuous always-on optimization.

In addition, this role will lead team execution from a competency and client facing perspective. As a strategic leader, you will be responsible for ongoing programs and should be prepared to be a player/coach by instituting leading practices for performance, tagging strategy development, and digital measurement techniques across a technology agnostic toolset. A successful candidate will expand and develop our client facing marketing solutions by creating differentiated offerings for optimizing current client campaigns, developing better-performing campaigns strategies and execution, and elevating our clients' understanding of their marketing and advertising investments.

What you'll do

• Develop innovative marketing solutions and media strategies designed to achieve business outcomes across all channels
• Partner and consult with internal and client teams to provide comprehensive media expertise, thought leadership, and actionable recommendations
• Play the role of an entrepreneur, deeply invested in the outcomes of your clients' businesses
• Frame, design and execute solutions through expertise in audience strategy and planning, knowledge of clients' industry and competitive landscape, as well as a deep understanding of emerging digital trends and opportunities
• Develop customer-centric experience strategies and plans to drive business outcomes for brands
• Mentor and lead developing strategists
• Provide hands-on expertise to execution teams, as necessary, in implementing, and the account's paid media strategy for various channels including AdWords, Bing, Amazon, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms.
• Define key performance indicators (KPIs) and other metrics for paid media performance.
• Establish frameworks for defining and optimizing paid media content.
• Manifest advertising strategies through strategic budget management methodology.
• Develop digital advertising strategies for complex enterprises and stakeholder groups
• Develop trusted advisor relationships with key account contacts, customer stakeholders, and executive sponsors.

Who you are

• A minimum of 10 years of experience in developing, implementing, and leading paid media strategy for various channels including AdWords, Bing, and YouTube. LinkedIn, Facebook/Instagram, and other third-party ad platforms
• Demonstrated experience in enterprise level digital media planning, consulting, agency experience, and in-platform experience in Display, Paid Social, Paid Search and SEO
• Client-side experience is a plus, ideally working within an eCommerce or Digital Marketing team
• Ability to communicate complex ideas and plans effectively - both verbally and visually
• Experience managing client relationships and working collaboratively across organizations
• Comfortable participating in business development activities, including sales pitches
• Experience with syndicated research and social listening tools
• 5+ years of experience placing programmatic and display advertising
• Expert level with third-party media platforms (Ad Cloud, DV360, Skai Kenshoo, etc.)
• Experience with traditional media programs (preferred)
• Proven ability to manage multiple projects and consistently meet deadlines
• Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution
• Solid business acumen, management, and problem-solving skills
• Strong analytic thought process and ability to interpret findings
• A strong working knowledge of statistical analysis and research methodologies
• Passion for digital marketing and interested in answering the question "Why?" based on your expertise

Our Mission & Values

The iCrossing mission is to Transform Experiences. The "we" is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules. Our core values map back to our vision.

Be Kind: lead with compassion. What you truly know about someone's life is very little.

Lead with Candor: know the line. Is what you say true, good, and useful?

We Before Me: lead for others. The sum is always going to be greater than the parts.

We evolve clients for a human-centric future - creating a better world for everyone.

For New York City, the estimated salary range for this position is between $130,000 and $ 150,000. The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.

We also offer a competitive benefits package that includes:

1. Medical, dental, vision, life and disability insurance
2. 401(k) Retirement Plan
3. Flexible Spending & Health Savings Account
4. Paid holidays, vacation, and sick time
5. Parental Leave
6. Employee assistance program and other company benefits.