Digital Media Supervisor

The Digital Media Supervisor is responsible for biddable campaign strategy, buying, reporting, analysis and optimization. You'll be steering the helm of our digital campaigns with a focus on maximizing visibility and engagement, primarily across the Google Advertising suite – Search, Display & YouTube; as well as LinkedIn Ads.. Your role is pivotal in shaping the digital narrative of our clients, driving brand awareness, customer acquisition and delivering measurable results. As part of a dynamic team in a fast-paced environment, your work will directly contribute to our agency's and our clients' success.

Key Responsibilities:

• Strategy Development: Design and implement comprehensive digital marketing strategies focusing on YouTube Ads, Google Search & Display Advertising, and LinkedIn Ads,, aligning with client goals and budget.

• Campaign Management: Oversee the creation, optimization, and management of advertising campaigns on YouTube,Google Ads, and LinkedIn Ads, ensuring maximum ROI.

• Content Oversight: Work closely with the content team to guide the creation of video content that is optimized for YouTube, ensuring it meets SEO and engagement criteria.

• Data Analysis: Regularly analyze and report on campaign performance using Google Analytics, Google Ads, YouTube Analytics, LinkedIn Marketing Solutions and other tools, making data-driven decisions to optimize future campaigns.

• Client Relations: Act as the primary digital contact for clients, presenting campaign strategies, updates, and results. Collaborate with clients to refine marketing goals based on campaign data.

• Trend Monitoring: Stay abreast of the latest digital marketing trends, particularly on YouTube,Google, and LinkedIn, and apply best practices to enhance campaign performance.

• Budget Management: Manage campaign budgets effectively, ensuring spending is aligned with client objectives and delivers optimal results.

• Team Collaboration: Work closely with other team members across departments to ensure a cohesive and integrated marketing approach.

• Other duties as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or related field.

• Proven experience in digital marketing, with a focus on Search Engine Marketing (SEM) and Self-Service Ad Platform management & execution (e.g. Google Ads, LinkedIn Marketing Solutions, Meta For Business, DSPs, etc.)

• Strong understanding of SEO, Paid Social, Performance-Based marketing, and video content creation.

• Proficiency in analytics tools (e.g., Google Analytics, YouTube Analytics, Floodlight Tags, Partner Pixels, etc).

• Excellent communication skills, both written and verbal.

• Strong analytical skills with an ability to interpret and leverage data to drive decisions.

• Ability to work independently and in a team environment.

• Creative thinker with attention to detail and a problem-solving approach.

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Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor’s degree in related field or equivalent work experience

Language Skills

Ability to read, comprehend simple and complex instructions and data sets and short and long correspondence and briefs. Ability to write simple and complex directions and correspondence. Ability to effectively present information on a one-on-one basis to clients and/or co-workers.

Mathematical Skills

Basic math skills - ability to add, subtract, multiply, divide

Reasoning Ability

Ability to apply common sense understanding to carry out detailed or uninvolved written or oral instructions. Ability to deal with dissatisfied clients and/or a skilled internal team.

Certificates, Licenses, Registrations

None required.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands; reach with hands and arms and talk or hear. The employee is occasionally required to sit. The employee may be required to lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and distance vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually moderate.

Full time, Exempt.