Digital Merchandising & Product Marketing Summer Intern
Job Description
Who We Are
Authentic is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and fashion lifestyle brands. Authentic elevates and builds the long-term value of more than 40 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are committed to transforming brands by delivering compelling product, content, business and immersive experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms and emerging media.
Why Authentic
The mission of Authentic is to evolve, transform and reimagine global brands through innovative business models, powerful storytelling, compelling content, and immersive experiences. Working at Authentic isn't like working at other companies. Let's chat if you're creative and hungry to drive ideas into action. We work with some of the brightest minds in retail, marketing, licensing, legal and more. Join us in working toward our mission. #WeareAuthentic
What You’ll Do
The Digital Merchandising & Product Marketing Summer (June-August) 2023 Intern will acquire hands-on experience in bringing a brand to life. The Digital Team at Authentic leads the development, planning, and execution of site experiences that bring our portfolio of brands to life. As an intern on our team, you’ll learn the ins, outs, and nuts and bolts of what it takes to deliver an event that leaves consumers and brand advocates hungry for more.
What you’ll be working on
Merchandising
- Support launching seasonal/monthly product deliveries on site which include, but is not limited to, product catalog setup, tagging, imagery uploads, and merchandising
- Work on Shopify and Fast Simon platforms to launch essential product updates and daily site maintenance
- Daily maintenance entails but is not limited to, updating product descriptions, product sequencing, and imagery based on consumer and internal callouts
- Support digital team with weekly and ad hoc site performance monitoring and reports utilizing GA, Shopify, and Fast Simon
- Research competitive landscapes and identify content trends
- Assist in executing markdowns
- QA site for daily issues
Marketing
- Assist in updating and maintaining email marketing calendar
- Work on Foursixty platform, tagging products featured in IG
- Identify products that need marketing support based on inventory levels
Must Haves
- Currently enrolled university student in a fashion or marketing program
- Available to work 3 weekdays per week
- Proficient knowledge of Microsoft Excel and G Suite
- Strong attention to detail and excellent organizational skills
- Excellent verbal and written communication skills with both internal and external partners
- Proven ability to manage competing priorities and work in a fast-paced environment
- Process-driven and constantly looking for ways to streamline and simplify complex task
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy
Date Posted
03/03/2023
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