Digital Merchandising & Product Marketing Summer Intern
Job Description
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
 Why Authentic
 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Digital Merchandising & Product Marketing Summer (June-August) 2024 Intern will acquire hands-on experience in bringing a brand to life. The Digital Team at Authentic leads the development, planning, and execution of site experiences that bring our portfolio of brands to life. As an intern on our team, you’ll learn the ins, outs, and nuts and bolts of what it takes to deliver an event that leaves consumers and brand advocates hungry for more.Â
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What you’ll be working on
Merchandising
- Support launching seasonal/monthly product deliveries on site which include, but is not limited to, product catalog setup, tagging, imagery uploads, and merchandising
- Work on Shopify and Fast Simon platforms to launch essential product updates and daily site maintenance
- Daily maintenance entails but is not limited to, updating product descriptions, product sequencing, and imagery based on consumer and internal callouts
- Support digital team with weekly and ad hoc site performance monitoring and reports utilizing GA, Shopify, and Fast Simon
- Research competitive landscapes and identify content trends
- Assist in executing markdowns
- QA site for daily issues
Marketing
- Assist in updating and maintaining email marketing calendar
- Work on Foursixty platform, tagging products featured in IG
- Identify products that need marketing support based on inventory levels
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Must Haves
- Currently enrolled university student in a fashion or marketing program
- Available to work 3 weekdays per week
- Proficient knowledge of Microsoft Excel and G Suite
- Strong attention to detail and excellent organizational skills
- Excellent verbal and written communication skills with both internal and external partners
- Proven ability to manage competing priorities and work in a fast-paced environment
- Process-driven and constantly looking for ways to streamline and simplify complex task
Primary Location Salary Range:
The hourly rate for an undergraduate student intern in New York is $16.
The hourly rate for a graduate student intern in New York is $20.
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Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy
Date Posted
03/14/2024
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