Digital Messaging Specialist

Digital Messaging Specialist

Job description

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians. 

The impact you’ll make

Reporting to the Senior Manager, Digital Messaging, the Digital Messaging Specialist will support the manager with technical development and implementation of 1:1 communication campaigns, automated workflows and marketing journeys for PC Financial. The Digital Messaging Specialist will manage campaigns, data preparation, deployment and analysis of email and push campaigns. The majority of the Digital Messaging Specialist’s time will be spent working within digital messaging platforms (primarily Salesforce Marketing Cloud) and will apply HTML, AMPscript, and SQL skills to code and deploy emails, and maintain onboarding journeys in email, and push channels.

Note: This is a 12 month contract with opportunity for renewal

Requirements & responsibilities

•  Coordinate with marketing team and digital agency for ad-hoc and automated marketing programs; support marketing team with development of campaigns and technical build strategy​
• Code, develop and deploy emails within Salesforce Marketing Cloud
• Use HTML and AMPscript to build and maintain email templates and/or content blocks; build custom emails
• Use HTML and AMPscript to optimize and/or create new tests within journeys (including new control/test content modules, decision splits, cadence) ​
• Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis​
• Use campaign quality assurance skills and deployment checklists to ensure campaigns are deployed error-free​
• Reporting and Analysis – Insights for Test / Learn / Iterate:​
• Support the Manager to build automated reports that will drive lifecycle marketing insights and optimizations and inform testing strategies​
• Support the Manager to maintain ESP database(s); data pipeline(s); content library(ies) including email templates; automated Journeys (lifecycle and behaviour-triggered digital messaging); ensure Journey and automation uptime with logs and audits​

Experience required:

• Post-secondary degree
• 2-4 years Marketing or related experience, preferably at a retail or ecommerce company 
• 1-2 years of relevant HTML/Email development work experience.
• Intermediate knowledge of HTML, CSS, and AMP scripting (or equivalent logic language).
• Experience coding and testing mobile responsive designs.
• Proficient in Adobe programs such as Photoshop
• Self-starter, positive attitude, strategic thinker, analytical mindset
• Desire to build technical digital marketing skills specifically for email, push and SMS campaigns.
• Highly organized, able to prioritize multiple projects and stakeholders, and work effectively and independently in a fast-paced environment
• Excellent verbal and written communication skills.
• In this role you will build proficiency in the following areas - any current experience is an asset:
• Salesforce Marketing Cloud and/or campaign management
• SQL and/or analytics platforms
• Experience testing templates using tools such as Litmus

How you’ll succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.