Digital Optimization Manager

About AllianceBernstein

AllianceBernstein (AB) is a global investment-management firm providing industry-leading research and investment solutions through a combination of innovation, intellectual curiosity and relentless ingenuity. We offer high-quality research and diversified investment services to institutional and individual investors worldwide. Our clients include some of the world's top institutions as well as private-wealth clients and retail investors. Through close partnerships with our clients, we collaborate on investment strategies across regions and sectors to inspire innovative thinking and deliver superior outcomes.

We invest in our people and in the communities in which we operate, and we celebrate our diversity to showcase what makes us unique. We offer our talent the opportunity to grow professionally while working on cutting-edge ideas and outcomes in a global culture that operates as a tight-knit community.

If you're ready to innovate and grow your career, join us.

Client Group Overview

The Client Group has a presence in the Americas, Europe, Asia and Australia, and is composed of five main areas:

• Sales & Client Services works with financial intermediaries and institutions to offer diversified investment solutions that help clients build and preserve their wealth
• Business Development is a conduit to the firm's investment teams and supports our clients and internal business partners through investment-platform and product content, messaging, competitive analysis and education
• Product Strategy & Development designs, develops and manages the firm's global lineup of investment services and considers clients' evolving needs to identify new opportunities
• Marketing promotes the firm and its services by creating, packaging and distributing content and messaging to engage diverse audiences through digital platforms and initiatives, strategic campaigns, and events
• Business Transformation looks to evolve and scale our business, leveraging digital and data, to drive top-line growth and improve profitability

Job Summary

We believe that what works today, might not work tomorrow; that technology is not a silver bullet and operationalizing technology is where the rubber meets the road; that insights are part science AND part art; that disproving a hypothesis is as important as proving it; and that a digital ecosystem is a living entity and is never done. We are looking for a strategic mind with a passion for digital to continually optimize the B2B Digital Experience and deliver measurable business value.

The marketing technology stack has accelerated in recent years with the addition of Marketo and Adobe Marketing Cloud (Experience Manager, Target, Analytics) alongside a build out of Salesforce CRM. With the availability of integrated data across these platforms, continuous improvement must be operationalized. This role helps in that mission.

The individual will be responsible for the planning and execution of optimization programs across digital marketing channels, including email and web. The individual will help take AB's marketing efforts to the next level by using data to identify opportunities to enhance and personalize the digital experience and/or content to drive engagement. Working with internal Marketing teams, Editorial, Creative & UX, Digital Agencies and Vendors, Digital Development, IT, and Global Brand, the candidate will prioritize identified opportunities as well as partner-generated ideas into a learning agenda for testing. The manager will build and execute (or facilitate where appropriate) this learning agenda and surface recommendations based on findings. This role sits within the strategy function of the Digital Project Management team which is collectively responsible for management, requirements and on time delivery of global marketing digital efforts.

Job Description

Specific responsibilities include but are not limited to:

• Identify, socialize and prioritize data-backed optimization/test and learn opportunities for digital channels
• Serve as lead to implement optimization opportunities (stakeholder alignment, strategy, project management)
• Build, maintain, and report on Adobe Target tests and personalization efforts
• Use qualitative and quantitative (Adobe Analytics) data to make strategic decisions; conduct research to fill gaps.
• Assist in defining governance and/or structure for optimization to become a part of the day-to-day (ie. Working group, steering committee, cadenced communications, TBD)
• Manage timely, high impact content in Adobe Experience Manager. Assist with content management activities as needed.
• Collaborate with marketing teams, articulate channel-specific content and personalization strategies.
• Report learnings to leaders; offer recommendations and implement changes.
• Maintain backlog of learning agenda sourced from cross-functional teams (business, marketing, digital, creative, etc)
• Drive innovation in digital channels through staying up to date on trends and technology and identifying opportunities.
• Conduct competitive analysis and maintain digital maturity snapshot of AB relative to competitors. Leverage this to drive change and innovation.
• Be actively involved across partner and user communities to promote the department's principles and foster a collaborative approach to solution delivery and engagement.
• Build in feedback loops from the beginning of the project to inform prioritization and iterations.
• Gather and communicate user needs based on an understanding of diverse audience groups.
• Manage vendor relationships where applicable.

Job Qualifications & Key Attributes

• A passion for data and an inquisitive nature
• A strategic mindset adept at driving and managing change
• 3-5 years' experience in digital marketing platforms
• Knowledge of UX/experience design principles
• Experience with A/B testing or optimization programs and using data to vet hypotheses/make decisions
• Experience with Marketo, Adobe Marketing Cloud, and analytics platforms preferred
• Agility and innovation when faced with complexity and/or adversity
• Experience in Agile methodologies
• Strong project management and analytical problem-solving skills; Risk Management

Location

Nashville, TN, US

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Nashville, Tennessee