Digital Optimization Specialist, Search & SEO

SUMMARY

The Ecommerce Optimization Specialist for Search & SEO will help develop & execute best-in-class strategies to optimize search campaigns globally across JOANN.com and the JOANN mobile app. This role will be responsible for staying up-to-date on best practices and industry changes to develop innovative tactics and support the long-term strategic vision. This person will need to be highly collaborative and have strong communication skills to be able to articulate strategy to external agencies that help support.

This role requires a strong understanding of onsite search, browse and SEO. It will support the optimization of site taxonomy, attribution, and identify opportunities that will improve the customer experience to increase site conversion. This role will be a champion for our customer by helping execute and build content that drive customer engagement and world class omni-channel shopping experience.

PRINCIPAL DUTIES

• Performs keyword research, site auditing and recommends on-page optimizations that align to the business objectives and the SEO strategy to grow organic search rankings and traffic.
• Promotes best practices and monitoring of content to ensure it is SEO optimized. Understands the SEM landscape and partners with digital marketing team to drive a comprehensive search strategy.
• Influences site navigation and taxonomy through research and understanding of customer journeys to ensure customers can easily find what they want on JOANN.com and the mobile app.
• Introduces new onsite search and navigation functionality to JOANN.com and the mobile app through collaboration with the platform product owner, marketing, campaign, and merchandising teams to create a best-in-class search experience.
• Works with 3rd party vendors and agencies to strategize and align on goals. Works with 3rd party vendors and agencies to strategize and align on goals.
• Develops search measurement goals, dashboards, monitors search metrics and KPIs, and presents results.
• Keeps current with the latest ecommerce trends and technology to keep the site at the forefront and ahead of competition. Contributes to the advancement of our website by supporting omni-channel initiatives, ecommerce & mobile app innovation.

KNOWLEDGE, SKILLS & ABILITES

• Flexible Team Player
• Detail Oriented
• Ability to work quickly and accurately in a fast paced environment
• Ability to manage many projects at once; change priorities as needed
• Quick, clear verbal and written communication skills
• Ability to collaborate with all levels of an organization
• Self starter; able to work independently when necessary
• Highly motivated; Consistent in work ethic
• Commitment to quality; Open to learning

EDUCATION & EXPERIENCE

• Previous experience with an Ecommerce platform is preferred.

• Certifications and / or working knowledge of Ecommerce reporting tools: Google Analytics, Quantum Metric, SEMRush, MOZ, Brightedge

• Technically savvy. Familiar with Machine Learning concepts, Search fundamentals, approaches to personalization.

• Proficient in Microsoft Office Programs (Word, Excel, Access, PowerPoint)

• Minimum: 3+ years of retail experience in Ecommerce Operations, Merchandising or Marketing. Proven experience successfully driving search, browse or SEO is preferred.

This position will be located at:
5555 Darrow Road Hudson, OH 44236

JOANN is an Equal Employment Opportunity Employer. This job summary is intended to be brief and does not list all duties for this position. Nothing in this job description should be construed as an express or implied contract of employment. JOANN is an at-will employer, which means that your employment may be terminated by JOANN or yourself with or without notice or cause unless the at-will arrangement is modified by a written agreement signed by both you and and authorized representative of JOANN.