Digital Paid Media Associate

Description

The Paid Media Associate will closely collaborate with creative and social teams, ideating and developing requirements in support of digital paid media and social advertising campaigns. Working closely with analytics teams on coordinating reporting and insights from past campaigns, sharing data with key stakeholders and cross functional teams. Support coordination of all assets, across internal and external teams, as well as developing a close partnership with our digital agency team.

The candidate would be accountable for the following:

• Become proficient in research that supports the development of media plans such as audience, competitive and delivery insights tools
• Stay on top of trends that could help advance our recommendations to clients
• Adhere to defined department channel strategy & methodology
• Participate in meetings with your thoughts and ideas
• Assist in reconciliation of publisher payments and billing
• Communicate assignments and media campaign status with internal and external teams
• Coordinate data that tracks the ongoing performance of our digital paid media campaigns

Essential Duties and Responsibilities:

The qualified candidate will work primarily within the company's Digital Marketing and Content teams to:

• Help coordinate paid digital ads for search and social campaigns, using project management software
• Resource any missing information, assets or other deliverables to finalize the campaign for launch
• Work with team members to determine priority, project timing and track to completion

Requirements

• Familiarity with website analytics platforms such as Google Analytics, Adobe Analytics, Google Search Console
• Knowledge of Facebook, Pinterest, Google and Bing online advertising best practices
• Ability to think strategically to identify and define keyword opportunities for optimization
• Good understanding of organic, paid ad social and search campaigns, and campaign workflows
• Strong knowledge of Microsoft Excel and/or Google Docs

Minimum Requirements:

Education: Bachelor's degree, or equivalent experience in marketing, advertising, communications, or public relations

Experience: 2+ years of digital paid media experience required. Digital agency or consulting firm, preferred

Systems: Yext, Google Search Console, SEMRush, Screaming Frog, Google Analytics

Additional Requirements:

Managerial Responsibilities: No

Travel Requirements: Limited travel regionally and nationally

Physical Requirements: Office position requiring telephone and computer use. Must be able to lift up to 30 pounds for displays, samples and other marketing materials

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account, Life, Supplemental Life, and Disability Insurance, Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

CambriaCares is our commitment to empower our people, support our communities, and help to sustain our environment.

For additional company information, please visit www.CambriaUSA.com

We are an equal opportunity employer.

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