Digital Paid Media Manager

Vectra is looking for a talented digital paid media manager to create and drive B2B digital advertising campaigns across the full marketing funnel for Vectra’s products, with an end goal of achieving incremental growth in highly qualified sales leads within our demand gen team. You’ll work with a broad range of depts. including creative, web, analytics, product marketing, field marketing and other key stakeholders. This is a hands-on role, from concept to implementation to daily optimization.

Responsibilities

• Manage paid media campaigns end to end within LinkedIn, Google, Bing, Facebook, Twitter, Programmatic Display, and emerging digital media areas
• Hands-on implementation and deployment within each digital marketing channel
• Collaborate with web and creative to produce landing pages and banners
• Daily monitoring, optimization, and QA of our all of campaigns
• Work closely with ops and analytics for integration and tracking of every campaign
• Leverage data insights to guide new media channel activations
• Assist in media planning, budgeting, forecasting, and exceeding lead generation goals
• Report, analyze and optimize media based on weekly, monthly, quarter results

Basic qualifications

• 5+ years of digital paid media experience at agencies, in-house, or both
• Familiar with all major digital channels, with deep hands-on experience in 3 or more
• Strong demand gen or performance marketing knowledge
• Highly analytical, expert at excel, and familiar with Google Analytics and reporting tools
• Strong ICP targeting and optimization skills, driving to MQL, SQL, and meetings booked
• Excellent communication and presentation skills

Preferred qualifications

• Experience driving paid media campaigns in a startup and/or hypergrowth SaaS environment
• Experience with audience targeting, remarketing and tracking tools
• Familiar with sales and marketing automation tools, such as Salesforce, HubSpot, etc.
• Landing page and ad copy writing skills, with minor graphic editing skills a plus
• Strong project management skills, attention to detail and ability to juggle multiple competing priorities effectively
• An open and effective communicator across multiple levels of an organization—and the ability prioritize and set expectations as needed
• Experience working across multiple levels, teams, and countries in fast-paced and deadline-driven situations