Digital Paid Media, Sr Specialist

Job Description:

The Digital Paid Media, Sr Specialist will closely collaborate with creative and social teams, ideating and developing requirements in support of digital paid media and social advertising campaigns. Working closely with analytics teams on coordinating reporting and insights from past campaigns, sharing data with key stakeholders and cross functional teams. Support coordination of all assets, across internal and external teams, as well as developing a close partnership with our digital agency team.

The ideal candidate will be responsible for developing and executing innovative digital paid media strategies to drive brand awareness, customer acquisition, and revenue growth. They will be responsible for the day-to-day management of paid digital marketing campaigns which can include but not limited to, paid search, display and social advertising strategies across both trade and consumer audiences.

They will help drive growth and success for Cambria on digital platforms. Their role is important as it is an integral part of the development and management of having an effective digital strategy as well as effective media buying.

The candidate is accountable for the following:

Strategy Development:

• Formulate and execute comprehensive digital paid media strategies aligned with overall marketing objectives.

• Stay abreast of industry trends, competitor activities, and emerging technologies to drive continuous improvement.
• Participate in meetings with your thoughts and ideas

Campaign Management:

• Oversee end-to-end management of paid media campaigns across various platforms (e.g., Google Ads, Facebook, LinkedIn, etc).
• Optimize campaigns for performance, ensuring maximum ROI and efficiency.

Audience Targeting:

• Conduct in-depth audience analysis to refine targeting parameters and align messaging with target demographics.
• Collaborate with cross-functional teams to ensure consistency in messaging across campaigns.
• Become proficient in research that supports the development of media plans such as audience, competitive and delivery insights tools

Analytics and Reporting:

• Utilize analytics tools to monitor and analyze campaign performance, providing actionable insights and recommendations.
• Generate regular reports to showcase key metrics and the impact of paid media efforts on business goals.

Budget Management:

• Manage and optimize digital media budgets effectively to achieve campaign objectives.
• Identify cost-saving opportunities without compromising campaign effectiveness.

Creative Collaboration:

• Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with the target audience.
• Ensure all digital assets align with brand guidelines and objectives.

Essential Duties and Responsibilities:

The qualified candidate will work primarily within the company's Digital Marketing and Marketing teams to:

• Help coordinate paid digital ads for search and social campaigns, using project management software
• Resource any missing information, assets or other deliverables to finalize the campaign for launch
• Work with team members to determine priority, project timing and track to completion

Requirements:

• Familiarity with website analytics platforms such as Google Analytics, Adobe Analytics, Google Search Console
• Knowledge of Facebook, Pinterest, Google and Bing online advertising best practices
• Ability to think strategically to identify and define keyword opportunities for optimization
• Good understanding of organic/paid social and search campaigns, and campaign workflows
• Strong knowledge of Microsoft Excel and/or Google Docs

Minimum Requirements:

Education: Bachelor's degree, or equivalent experience in marketing, advertising, communications, or public relations

Experience: 3+ years of digital paid media experience required. Digital agency or consulting firm, preferred

Systems: Meta, Pinterest, Google Ads, Microsoft Ads, Yext, Google Search Console, SEMRush, Screaming Frog, Google Analytics

Additional Requirements:

Managerial Responsibilities: No

Travel Requirements: Limited travel regionally and nationally

Physical Requirements: Office position requiring telephone and computer use. Must be able to lift up to 30 pounds for displays, samples and other marketing materials

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

CambriaCares is our commitment to Philanthropy, Our People, and The Planet. Care is an integral part of what goes into Cambria products-and care is the driving force behind our commitment to creating opportunities that drive impact both inside and outside our walls. With a focus on three areas-philanthropy, our people, and the planet-we're doing just that.

For additional company information, please visit www.CambriaUSA.com

We are an equal opportunity employer.

Applicant Rights Under Federal Employment Law: FMLA, EEO, EPPA

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