Digital Personalization Manager

Company Overview

Sleep Number team members are part of a passionate, purpose-driven culture that supports improving the health and wellbeing of society through higher quality sleep. We are not just focused on our customers, however; being employed by Sleep Number means your personal wellbeing is important, too. As we continue to grow, we are looking for team members who will bring their unique personalities, backgrounds, and skills to work. Whether you are entering, returning, or experienced in the workforce, we have a place for you.

In our 35+ years in the industry we have improved over 14 million lives, and we are just getting started. With 5,000+ team members nationwide supporting work disciplines from technology to manufacturing, retail stores to field services technicians, corporate teams to customer service, we are a sleep innovation leader because of our team members. Now is a great time to join us as we invest further in our people and sleep innovation. #TeamSleepNumber

Position Purpose

The Digital Personalization Manager will be a pivotal role within Sleep Number. This role will be responsible for developing and executing personalization strategies that provide customers a best-in-class experience on SleepNumber.com along with defining and executing A/B testing roadmaps. This role will collaborate with our CRM, Digital Marketing, Creative, Analytics, Consumer Insights, and Operations Teams to build personalized digital experiences aimed at achieving overall business outcomes.

Primary Responsibilities

• Lead the strategic development and implementation of personalization, A/B testing, and analysis for SleepNumber.com. Quantifying the business impacts and continue to evaluate and refine strategies to maximize effectiveness
• Develop a deep understanding of our different visitors, their behaviors, needs, expectations and journeys by using analytics and customer data to determine when and where to display personalized content, messaging, and products
• Partner with key stakeholders to develop personalized multi-channel marketing strategies for customer segments, consumer lifecycle, and loyalty program. Creating personalized journeys ensuring channel relevancy
• Leverage analytics to measure and report on segmentation, and present data-driven findings and insights in a clear and concise manner to key stakeholders. Taking insights and turning them into actionable next steps
• Drive A/B testing and optimization roadmap to continuously evolve the customer experience through test, learn, iterate, and scale. Partner with UX and Digital Product Teams on development of new templates, features, and functionality based on learnings
• Stay current with competitive and industry advancements in personalization and testing tools and capabilities

Position Requirements

• Education BA/BS preferred
• 5+ years in an e-commerce environment analyzing site behavior, trends and customer engagement
• Proficiency in Microsoft Office
• Experience working in an omnichannel retail environment
• Experience building strategic roadmaps and leveraging data insights to prioritize ideas
• Experience using A/B testing for experience optimization
• Experience with Web Analytic tools (Adobe, Google Analytics, ContentSquare) and transforming data into actionable, strategic insights
• Familiarity with broader online marketing tactics such as SEO, digital media, and social.
• Strong communication and partnering skills, and highly effective in cross-functional environments
• Exceptional attention to detail and ability to effectively multi-task in a fast-paced environment

Working Conditions

• This role is Hybrid offering a balance of remote work with the opportunity to collaborate on-site at Sleep Number's Headquarters in Minneapolis, Minnesota.

Wellbeing

Our company's purpose is to improve the health and wellbeing of society.

Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.

By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.

Examples of how we invest in your wellbeing:

• Sleep - Our 360® smart bed for team members, and discounts on our innovations and sleep solutions for yourself and friends and family throughout the year.
• Physical - Wide range of wellbeing resources and services through our medical plans to improve your physical health.
• Emotional - Access to mental health resources, caregiving support, paid time off and parental leave to support your emotional wellbeing. Work for your day flexibility, available for select corporate roles.
• Financial - Competitive base and variable pay programs, ability to save for the future through a matched 401(k) plan and financial support to recover from an illness or injury.
• Community - Paid time off for volunteering and connections to our communities through our Diversity, Equity & Inclusion initiatives, and support for charitable causes.
• Career - Opportunities for career development and continuous learning, including a tuition reimbursement program.

Safety

Safety is a top priority for Sleep Number supporting customers and team members wellbeing. COVID-19 Precaution(s) are in place consistent with CDC guidelines, U.S. Department of Labor's Occupational Health & Safety Administration (OSHA), and state/local laws.

EEO Statement

Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.

Americans with Disabilities Act (ADA)

It is Sleep Number's policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.