Digital PR Specialist

ConsumerAffairs helps consumers make smart buying decisions in moments of need. Every month millions of consumers turn to our site and tools for help with their considered (often emotional) purchases.

We educate them about their options, learn about their specific needs, and connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews and communicate directly with consumers to serve them better. Our business thrives when the consumers who trust us get matched with the right brands for them.

We're fast-paced and our core values are the bedrock of who we are and who we want to be.

Our employees believe in raising the bar through data-driven innovation, intellectual curiosity, and grit. We have a team-first mentality, and manifest wins by putting the team first. Collaboration and teamwork are in our hearts; we believe winning together is the most fun. But, above all else, we care. We have servant hearts for our consumers, customers, and colleagues. If you want to be part of a globally diverse team focussing on helping people, in an environment where we raise the bar, win as a team, and care above all else-then ConsumerAffairs may be just the place for you!

ABOUT THE JOB:

As a Digital PR Specialist, you will work as part of the Content team at the intersection of SEO, PR, and brand-building. You will be responsible for ideating, creating, and promoting world-class, industry-leading content that informs, delights, and inspires target audiences. You will focus on building and maintaining relationships with relevant publishers, journalists, influencers, and industry experts to promote our content and build exposure for the brand.

You will take ownership of your ideas, champion your projects and be willing to try new tactics to achieve our goals. You will provide feedback and direction on digital PR campaigns while educating the broader team on what makes content "outreach-able" and worthy of high-quality, relevant coverage.

We are looking for a Digital PR Specialist with an understanding of SEO basics and a more advanced understanding of digital PR techniques and strategy (at least 2+ years of experience in content promotion and link building). The ideal candidate has a strong sense of what's happening in the industry and a desire to constantly learn, collect trending insights, and take on new challenges. They work well in a fast-paced team environment, are motivated by aggressive goal setting , and enjoy creating rewarding relationships with the people that they work with.

RESPONSIBILITIES & EXPECTATIONS:

These responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required

Digital PR Strategy & Execution

• Develop and implement Digital PR strategies designed to drive links, editorial coverage, referral traffic, social shares, and brand awareness for ConsumerAffairs.
• Research industry trends, news, and digital marketing best practices, and use the data to develop strategy
• Own the pitch process for content worthy of digital PR campaigns, working with ConsumerAffairs writing, editing, and research staff.
• Maintain and grow a comprehensive database of media contacts.
• Monitor and report competitor activity and relevant industry trends, events, and opportunities to appropriate teams.
• Collaborate with ConsumerAffairs investigative reporters to break newsworthy stories to top-tier media outlets.

Requirements

Minimum Qualifications & Credentials

• BA in Marketing, Communications, Public Relations, Journalism or a related field
• 2+ years of hands-on outreach, linkbuilding, and digital PR experience
• Excellent knowledge of the traditional and digital PR industry
• Strong written and persuasive communication skills - mastery of the English language is key
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Demonstrated ability to manage details, efficient work habits, and overall flexibility
• Must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and a willingness to take on additional responsibility

Hard/Technical Skills

• Expert knowledge of digital PR and linkbuilding tools such as Buzzstream (or other contact management system), Buzzsumo, Meltwater, Cision, and Ahrefs.
• Requires advanced knowledge of Google Analytics, Excel/Google Sheets, and marketing reporting platforms.

Soft Skills

• Obsessed with ensuring an exceptional customer experience- for both internal and external customers.
• Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently.
• Demonstrates a relentless focus on results with a commitment to deliver.
• Takes decisive action, and confidently changes course if unsuccessful.
• Displays a growth mindset to continually improve; encourages everyone around them to be tenacious and never settle.
• Constantly seeks feedback to improve; focuses on solving issues through teamwork and collaboration
• Acts with urgency; delivers top results in hours and days instead of weeks and months.
• Relentless in their pursuit of success and possessing the willpower to embrace challenges as opportunities.

Specific Measures of Success- Expected Outcomes

• Ideate content within growth verticals and collaborate with SEO and content in Q2
• Build and contribute to a comprehensive database of media contacts by the end of Q2
• Scale and identify content that resonates and help create Q3 and Q4 content calendar
• Meet defined link goals consistently by Q3
• Create in-depth DPR content post-mortems, and pitch ideas for new link-building strategies

Core Values

Raise The Bar

• We raise the bar through innovation, intellectual curiosity, and grit. We are not satisfied with yesterday and our hearts thirst to be better tomorrow.

Win As A Team

• We manifest wins by putting the team first. We have collaboration and teamwork in our hearts and believe winning together is the most fun.

Care Above All Else

• We care above all else. We have servant hearts for our consumers, customers, and colleagues.

Physical Requirements & Environmental Conditions

• Location: Remote/ Tulsa
• Frequency of travel: Occasional travel may be required for meetings, training and/or conferences.
• Light physical activities and efforts required in working within an office environment.

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with disabilities.)

ConsumerAffairs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Stock Option Plan