Digital Public Relations Associate

Do you want to be part of Boston’s hottest up and coming startup? Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company. We’re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.

Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.

Join us if you like: 

• $1.3 Trillion market opportunity
• MIT alumni founders
• Female-led startup
• $130M total funding
• Strong leadership team from Kayak, Amazon, Wayfair, Facebook, Microsoft, Allstate, GEICO, Liberty Mutual, Zillow

How you will make an impact:

• Support audience growth goals through earning references, citations and backlinks to Insurify in key digital media outlets
• Curate media and contact lists for our key target audience cohorts, including key media outlets such as major publications, national and regional news media, affiliates & direct partners
• Build and nurture relationships with journalists and editors at these key media outlets, understanding their interests and how our data, content, studies and reports can resonate with them and their audiences
• Regularly review successes and opportunities for improvements to build an experimentation program designed to test, learn, and optimize all input processes that drive towards our outreach and audience growth goals 
• Work to keep on top of key media trends and breaking news
• Play a key role in creating a proactive content strategy that drives media attention and builds authority
• Analyze competitor content and successes to identify opportunities for improvement 
• Contribute to the digital PR strategy for topics including auto and homeownership in relation to insurance 
• Work up to owning outreach campaigns from ideation of data content to pitching

Who you are:

• A self-starter who is comfortable using data in storytelling 
• You have 1-3 years of writing, data analysis or digital PR experience 
• You already understand or are interested in how links make an impact on SEO
• You are excited about brainstorming and shipping new data-driven content ideas
• You are always looking for incremental ways to improve whatever you are working on
• You love writing and have strong communication skills 
• You are an analytical person who dives deep to understand the “why” behind questions
• You are a detailed-oriented person who takes time to understand what will engage your audience 

Benefits:

• Competitive compensation
• Generous stock options
• Health, Dental Coverages
• 401K plan with match
• Unlimited PTO
• Generous company holiday calendar
• Learning & Development Stipends
• Paid Family Leave
• Social impact volunteer time and donation matches
• Catered lunches in the office