Digital Sales Strategist

Job Description

As a Digital SalesStrategistwithMLive Media Group/Advance Local Media, you'll be on the front line of new digital marketing products and technologies, continually providing up-to-date solutions for clients and taking ownership of client success. You'll work withaccount executives to help close and growtopdigitalaccounts, cultivating account relationships through needs analysis, developing sales strategies, and identifying and implementing campaign execution and tracking steps.

What you'll be doing:

• Develop digital marketing strategies fornewclients, in partnership withaccount executives and salesmanagers,ensuring brand consistency across all client assets (including regular quality checks.)
• Identify current clients and campaigns that are positioned for growth by devising new ideas to introduce tactics and capture additional market share for the client.
• Spearhead research efforts through data platforms as well as more traditional research avenues and apply gained insights/data to create pitch-perfect digital briefs, customer journeys and campaign plans.
• Stay up to date on current and emerging industry trends, technology, and events to provide the most cutting-edge insights and guidance to clients and the agency at large.
• Monitor and analyze performance across clients' digital channels to track engagement, providing insights from media monitoring, and performance analytics to help optimize client campaigns.
• Collaborate with fulfillment team guiding the development of client facing reporting -- dashboards and reporting presentations, and lead reporting calls.
• Develop and optimize clients' overall digital content strategy, as well as measure engagement and impact over time.
• Participate in client presentations and business development meetings as an expert in the digital marketing arena to add strategic support.

Our ideal candidate will have the following:

• 3-5 years' experience with multiple forms of digital media including social, mobile, video, display, content, and search
• A desire to take on a leadership position of expertise, and be a source of knowledge and education to their peers
• Knowledge of digital media platforms: Google Analytics, display tactics, streaming video tactics, paid and organic search strategies, social media strategies. DMP experience a plus
• Excellent organization skills (especially when it comes to daily internal communications;) data analysis skills and problem-solving skills with the ability to thrive in a deadline-driven environment supporting multiple projects simultaneously
• Experience working within retail, healthcare, education, travel or cannabis verticals is preferred
• Strong verbal, written, and presentation skills
• Microsoft Office (Excel, PowerPoint, Outlook, Word) necessary; experience with Salesforce, Hubspot, various CRM platforms is a plus
• Bachelor's degree in marketing, data/statistics, business or related field preferred

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media offers competitive pay and a comprehensive benefits package including generous paid time off, flexible holidays and parental leave as well as options for your healthcare.

MLive Media Group is an audience-first, digitally focused media company encompassing all content, sales and marketing operations for: MLive.com, The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, The Ann Arbor News, The Flint Journal, The Saginaw News, The Bay City Times and the Advance Weeklies in Grand Rapids, as well as several related entities. In addition to being Michigan's #1 news and information provider, MLive Media Group is Michigan's largest local media advertising network, allowing advertisers to reach local audiences in communities across the state.

MLive Media Group is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 24 cities, reaching 50+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Collaboration, Accountability, Fearlessness, and Customer Focus. For more information about Advance Local, please visitwww.advancelocal.com.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.