Digital Storyteller
Job Description
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.
We’re Looking For A(n): Digital Storyteller
Location: Woodland Hills, CA
What You’ll Be Doing:
Ideate, write, direct, and produce high-converting short-form advertising videos specifically designed for dominant/emerging digital platforms: TikTok, Facebook/IG, and YouTube.
- Monitor and master the most significant trends on the newest digital platforms (with a specific emphasis on TikTok) and conceive of new ways to use these trends to tell the stories of our products.
- Write scripts that combine a variety of storytelling narrative devices including narration, scripted copy, soundbites, video b-roll and graphics.
- Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
- Direct on-camera talent to obtain optimal line delivery of scripted content
- Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
- Oversee the editing process. Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
- Analyze performance data and use data to create incremental video optimizations of that scale.
- Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Mastery of the dominant storytelling approaches on digital platforms, especially TikTok, but also Facebook/Instagram, YouTube.
- Exceptional non-fiction storytelling skills
- Exceptional copywriting skills
- Mastery of on-set creative leadership
- Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
- A highly creative self-starter who can work both independently and collaborate well with different teams
- Ability to work in a fast-paced and ever-changing environment
- Cover letter, writing portfolio and samples required
$83,100 - $110,800, annual & monthly KPI bonus potential, depending upon experience
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Date Posted
01/16/2023
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