Digital Strategy Lead

We are seeking a results-driven Digital Strategist to lead our Paid Media (Search, Social & Programmatic), SEO, Marketing Automation and Development teams. This person will also be a key member of the Point To Point leadership team, inspiring and guiding the PTP team and helping set the direction for the agency.

As the Digital Strategy Lead, you'll put your proven leadership skills to work driving profitable growth of your department. You'll design high-performing, data-driven digital strategies for clients to help them achieve their goals. You'll collaborate with creative, strategy and account leads on campaigns while also working closely with clients and vendors to develop and implement programs and campaigns.

Your experience should include a focus in paid search and programmatic display - with exposure to and collaboration with SEO, paid social, marketing automation and web development. You've worked in data platforms such as Google Data Studio, Adverity or similar tooling and can direct the team in the setup of dashboards and extract insights from data to tell a compelling story. We have a strong in-house team, and a diverse group of external expert partners, who need a leader that can collaborate and communicate across multiple disciplines and bring together a strategy grounded in our unique expertise.

Your success will be driven by your experience, confidence, self-reliance, collaboration and the ability to deliver great, timely work. This is a remote position, candidates should reside in one of the following markets*:

• Cleveland, OH (our home base and new digs)
• Columbus, OH
• Chicago, IL
• Minneapolis, MN

*Will need to travel to Cleveland, OH and other markets for meetings as needed.

About Point To Point

Point To Point turns indifference into engagement for building materials brands. We have a 40-year history of expertise in our segment, working with notable brands like Sherwin-Williams, Henkel, Schindler, American-Standard and Parker-Hannifin. Our team is a group of passionate marketers who live our core values of truly caring, being curious, determination and valuing relationships. We are headquartered in Cleveland in a hybrid office environment with remote team members in Chicago, Columbus and Buffalo.

Responsibilities

• Inspire and lead digital strategy for our clients and internal team members.
• Serve as a member of the agency leadership team.
• Develops and delivers agency digital capabilities & processes.
• Create a roadmap for ongoing PTP digital capability development.
• Lead our digital teams forward, providing professional development and coaching to evolve their capabilities and careers.
• Collaborate with internal teams, external resources, clients, vendors, and other agencies to bring the best opportunities to life.
• Differentiate PTP capabilities as we pursue new opportunities and expand our client relationships.
• Develop innovative digital strategies and plans, and oversees the implementation of digital campaigns across a variety of clients and channels.
• Rigorously monitor and measure campaign performance, identifying optimizations and learnings, as well as developing campaign reporting with clear insights and recommendations to share with both clients and internal stakeholders.
• Acquire knowledge of clients' businesses and customers to stay ahead of needs

Requirements

• 10+ years experience in digital marketing, leading and developing digital strategies.
• Extremely curious, data-driven, results-oriented, and highly skilled at problem-solving.
• Direct and persuasive communication skills - both verbal and written.
• Deep experience with using data and technology to design and implement innovative media campaigns that drive growth.
• Experience managing, leading and growing teams.
• Experience with Google Analytics, Google Tag Manager, social management platforms, media buying systems (e.g. Basis by Centro, Paid Social platforms, Google Ads) preferred.
• Desire to work and ability to thrive in a fast-paced, dynamic environment.
• A self-starter who thrives on impressing clients with results.
• A commitment to learning and staying up to date on the world of digital and educating others on trends.
• A strong desire to be part of an organization where they can make a positive difference.
• Positive attitude and skilled in building and maintaining colleague and client relationships.
• A collaborative team player who values the success of the whole team, in addition to their own success.

Benefits

• Professional growth - we believe in helping each member of our team grow personally and professionally.
• Smart teammates and the ability to learn all facets of what makes a business successful.
• Professional development opportunities through conferences, workshops, and training.
• Competitive compensation and benefits package.
• Health care plan (Medical, Dental & Vision).
• Paid time off (Vacation, Sick & Public Holidays).
• Retirement plan (401K, IRA).
• Flexible work schedule.
• Remote work arrangement.
• New parent leave.
• On-site fitness. (Cleveland only)