Digital Strategy Lead, Web

Digital Strategy Lead, Web

Description

Digital Strategy Lead, Web

Please read this the skills and requirements section of job description carefully!

** YOU MUST have A minimum of 5 years of experience and proven success directly developing Web and SEO strategies

** Please note ; You will be required to be in the office at 241 Ralph McGill Blvd, Atlanta, GA a MINIMUM of three (3) days per week OR 12 days per month.

The Digital Strategy Lead is responsible for developing and optimizing Georgia Power's online presence and implementing connected customer experiences. The successful candidate must be a seasoned, digital marketing leader who is passionate about leading a team in ideating and executing web best practices. The Digital Strategy Lead develops and analyzes performance of creative content that engages our audiences online and optimizes digital content deliverables across the project life cycle. This role will be an integral member of the Digital Strategy team and will report to the Digital Strategy Manager.

Responsible for:

• Taking a creative and data-driven approach to drive a unified digital strategy supporting social, web, email and mobile experiences.
• Leading a team of 5-8 web developers, designers and contractors .
• Assist in the development and implementation of Georgia Power's website strategy, leveraging insights about business challenges and opportunities
• Acting as a trusted adviser on the overall web experience with a focus on customer experience and brand identity.
• Recommending new and innovative approaches and/or improvements that drive customer engagement and provide an experience that culminates in measurable results.
• Conducting QA of all digital assets, ensuring accurate content, functional links, and proper distribution based on requirements.
• Developing and executing SEO strategy that aligns with business goals, strategies and best practices.
• Writing and presenting experience debriefs, gap analysis, competitive assessments, customer journeys and provide solutions to support key digital marketing initiatives.
• Identifying the trends and technology shaping the future of consumer behavior and implement new strategies for a better user experience.

Skills and Requirements:

• A minimum of 5 years of experience and proven success directly developing Web and SEO strategies
• Degree in Communication, Advertising, Communications, Marketing, Journalism or relevant field.
• Working knowledge of digital strategy best practices (analytics, user experience, customer journey mapping, SEO, SEM and personalization).
• Experience with Adobe Experience Cloud (Adobe Experience Manager, Adobe Analytics, Adobe Target, etc.).
• Detail-oriented with solid writing, editing and proofreading skills across different mediums.
• Analytical nature and ability to make decisions based on insights and metrics.
• Strong digital design sensibility.

Disclaimer:

This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com .

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to): Yes, 25 % of the Time

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: GPC2009328