Digital Strategy Manager

Applecart is a high growth marketing technology company based in New York City, founded in 2013. Applecart has developed a proprietary social graph platform that uses publicly available data to map over 25 billion social relationships between more than 250 million adult Americans. Applecart’s platform helps major corporations, national nonprofit organizations, and high-profile political campaigns with their highest stakes marketing challenge: reaching hard-to-reach audiences of decision makers, spanning corporate executives, legislators, regulators, investors, members of the media, and more.

Quick facts about us:

• Applecart has generated over $40M in revenue and is growing 100%+ Y-o-Y
• Our senior leadership team includes two members of the 2021 Forbes 30 under 30 list for Marketing and Advertising, a former senior White House advisor, one of the earliest sales leaders at Google and Twitter, and two of the Democratic Party’s most successful pollsters and strategists
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Chairman and Co-CEO Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, past CEOs of Fortune 50 companies and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel is a board member of the company.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role:

As a Digital Strategy Manager , you will serve as a client leader, project manager, and strategist contributing to targeted digital advertising and marketing efforts on behalf of some of the country’s most prominent companies, trade associations, non-profits, and advocacy organizations. In this role, you will develop digital advertising strategy and counsel senior client stakeholders across their corporate reputation, public affairs, and B2B marketing opportunities and challenges. Your strategic  recommendations, media plans, performance reports, and data-driven analysis will directly impact client outcomes. You will work with a talented team of advertising strategists, client associates, data scientists, and analysts who, together, drive  outcomes for Applecart’s high-profile clients. 

What You’ll Do:

• Serve as a day-to-day client contact and leader on select accounts
• Manage and mentor up-and-coming talent
• Lead client delivery process; coordinate with vendors and clients to ensure deliverables are completed to high standards
• Build and execute digital paid media plans and budgets that achieve the goals of major corporate reputation, public affairs, and B2B marketing campaigns 
• Produce strategic, insightful, and polished digital advertising reports (analytics snapshots, etc.) and present them to clients
• Communicate clearly, comfortably, and expertly to senior audiences about the company’s product offerings, verbally and in written form
• Bring intellectual curiosity to help clients tackle complex challenges

Who You Are:

• 4+ years of digital advertising experience in corporate, public affairs, or B2B marketing; agency experience strongly preferred   
• Demonstrated comfort managing relationships with senior-level executives and stakeholders
• Experience working with Facebook Business Manager, LinkedIn Campaign Manager, Google Search, and Twitter Ads
• A thorough understanding of best practices for measuring and reporting on the performance of persuasion, brand awareness, and direct response digital advertising campaigns
• Experience producing intuitive, client-ready business memos and decks that shape strategy
• Passion for coaching and empowering junior team members, and collaborating with colleagues representing various areas of expertise
• Strong organizational skills 
• Ability to thrive in a high-paced, entrepreneurial work environment
• Success managing multiple tight timelines while maintaining a cool confidence
• Excellent written and verbal communication skills; impeccable attention to detail
• Proficiency in Powerpoint and Excel
• An energetic, upbeat disposition and excellent sense of humor