Digital Traffic Coordinator

The Digital Traffic Coordinator is tasked with building and implementing ads within publisher platforms. The ideal candidate will have some digital marketing knowledge, strong attention to detail and be able to work closely with internal partners to meet client needs.

What You Will Do:

• Traffic ads campaigns using publisher platforms for client campaigns like Google Ad Manager.
• Campaign QA and delivery assurance for 3rd party ad tags from ad servers like Google Campaign Manager.
• Ensure all ad orders adhere to creative, technical and legal specifications (i.e. IAB, GDRP, CCPA, etc)
• Monitor delivery and optimize campaigns in-flight at all levels - across partners, placements, products and creative - to deliver optimal performance.
• Troubleshoot HTML or JavaScript code within ads and other ad serving issues.
• Coordinate with corporate ad operations team to create/add new products, targeting, and additional ad serving capabilities in Ad Book/DFP.
• Support ad sales while being mindful of the viewer experience and advertising guidelines.
• Responsible for reporting ad performance metrics.
• Work closely with campaign manager and digital planner to implement & execute online marketing plans.
• Work alongside Sr. team members.

What we look for:

• Self-motivated to become a platform and product expert, providing insights into platforms.
• Organized and methodical in approach.
• Ability to work both independently and as part of a team.
• Strong interpersonal communication skills - written and verbal.
• Strong Quantitative Reasoning and Pattern Recognition ability.
• Proven track record of problem-solving.
• "Common sense" business approach (ability to balance real world with the theoretical).

What You Will Need (Position Requirements):

• Bachelor's degree.
• 0-1+ years experience in digital advertising.
• Trafficking experience desired.
• Knowledge of digital media marketing a plus.
• Energized by solving problems and creating efficiencies.
• Located in Houston preferred but not required.
• Experience with Google Ad Manager a HUGE plus.