Direct Response Manager

Charity Navigator, the world’s largest and most trusted nonprofit evaluator, seeks a dynamic and process-oriented Direct Response Manager with intermediate fundraising experience to help grow its individual giving program and provide donor support. A successful Direct Response Manager will work well in a team environment, be a strong writer and communicator, diligently prioritize and manage their work, and have a passion for analyzing and optimizing results. Reporting to the Senior Vice President of Development, the Direct Response Manager will coordinate donor retention and acquisition initiatives to meet or exceed annual revenue goals. This role is ideal for someone who is at the beginning of their fundraising career and seeks to substantially develop expertise in direct response, digital marketing, and donor relations. 

Primary Duties and Responsibilities:

• Craft, deploy, and report on renewal and acquisition campaigns via direct mail, email, text, and paid social media. 
• Track and analyze fundraising campaign performance, providing regular reports and recommendations for improvement.
• Manage the donor loyalty society, organizing quarterly virtual meetings for members and tracking donor retention rates and lifetime value to assess the effectiveness of loyalty initiatives.
• Manage the donor acknowledgment process, ensuring timely and accurate sending of monthly acknowledgment letters to donors.
• Co-manage relationships with direct mail/caging and Salesforce consultancy vendors, ensuring timely and accurate execution of deliverables.
• Assist in donor relations to ensure inquiries are responded to in a timely, professional manner, especially surrounding peak times of giving including in the wake of external crises, large annual campaigns, GivingTuesday, and the last week of every December.
• Provide weekly reporting on the status of fundraising across all channels.

Other duties as delegated by the Senior Vice President of Development include but are not limited to:

• Data imports and hygiene via the organization’s customer relationship management (CRM) tool
• Special projects in coordination with the Development Officer, Grants Manager, and Development Assistant.

Background, Skills, and Formal Experience:

• 3+ years of fundraising experience, nonprofit or political
• Proven capabilities in donor communication (three writing samples required in our second round of interviews)
• Experience with CRM management, ideally with Salesforce
• Excellent communication skills, both verbal and written
• Intermediate Microsoft Excel skills
• Ability to work independently and manage priorities and deadlines
• Ability to work cross-functionally with colleagues throughout the organization
• Demonstrated success in strategic planning
• General understanding of the nonprofit fundraising landscape and Charity Navigator’s robust role
• Commitment to exceptional constituent support
• Experience with project tracking software (e.g., Jira, Asana, Monday.com), preferred
• Interested in CFRE certification, added plus

Compensation and Benefits: 

• Base Salary Range: $55,000 - $65,000
• Health, Dental, and Vision Insurance (including coverage for your dependents)
• Life & Disability Insurance
• 20 vacation days, 10 sick days, 11 paid holidays in your first year
• Retirement savings with up to 3% match of base salary
• Flexible spending and dependent care accounts
• Position is fully remote

If you resonate with any of the descriptions above, we encourage you to submit your resume and cover letter to apply! 

About us

Charity Navigator is the world’s largest and most-utilized independent nonprofit evaluator. The organization guides informed giving by evaluating the financial health, accountability, transparency and impact of charities and by providing data about 1.7 million nonprofits, accessed more than 10 million times annually. Charity Navigator does not charge the organizations it evaluates, ensuring unbiased evaluations, nor does it charge the public for this trusted data. As a result, Charity Navigator, a 501(c)(3) public charity itself, depends on support from individuals, corporations, and foundations that believe it provides a much-needed service to America's charitable donors.

Charity Navigator provides equal employment opportunities to all employees and applicants for employment regardless of their race, color, creed, religion, sex, gender, disability, genetics, or any other characteristic protected by federal, state, or local law.