Direct Response Media Buyer

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Direct Response Media Buyer in United States.

This role sits at the core of a high-performance acquisition engine focused on generating qualified, high-intent appointments for financial advisory clients. You will own the full lifecycle of paid media campaigns, from strategy and setup to optimization and scaling. Working in a fast-paced, performance-driven environment, your decisions will directly influence client growth, retention, and revenue outcomes. The role blends hands-on media buying with strategic thinking, requiring both analytical precision and strong creative instincts. You will manage Meta advertising campaigns at scale, with a strong emphasis on lead generation and conversion efficiency. Success in this position depends on your ability to consistently hit cost-per-appointment targets while improving campaign performance over time. It is a highly accountable role where ownership, speed, and results define impact.

• Own and manage end-to-end Meta advertising campaigns focused on generating qualified leads and booked appointments
• Design, launch, and continuously optimize campaigns, including targeting, budget allocation, bidding strategies, and creative testing
• Monitor daily performance metrics and implement rapid adjustments to meet cost-per-appointment and conversion goals
• Troubleshoot underperforming campaigns and proactively develop data-driven optimization strategies
• Write high-performing ad copy and video sales letter scripts tailored to financial services audiences
• Develop messaging angles, hooks, and creative variations for structured testing and performance improvement
• Collaborate with creative teams and video editors to guide ad production and iteration
• Manage client communication through bi-weekly calls, performance reviews, and strategic alignment sessions
• Deliver clear and structured performance reports prior to client meetings
• Build strong client relationships that support renewals, retention, and referrals
• Set up and manage tracking systems, including pixels, conversion events, and attribution tools
• Configure and maintain integrations such as Calendly, Zapier, and lead routing workflows
• Identify and resolve technical issues between ad platforms and client systems to ensure lead flow integrity

Requirements:

• 5+ years of experience in paid media, with a strong focus on Meta advertising platforms
• Proven experience managing multiple client accounts in a performance-driven environment
• Strong track record of achieving performance KPIs, particularly cost-per-lead or cost-per-appointment targets
• Advanced copywriting skills with experience writing ad copy and video sales scripts
• Hands-on experience with tracking setup, pixels, conversion events, and marketing automation tools
• Experience in financial services marketing or high-ticket lead generation funnels is highly preferred
• Strong understanding of appointment-setting and lead generation campaign structures
• Familiarity with video sales letter methodologies is a strong advantage
• Strong ownership mindset with the ability to independently diagnose and solve performance issues
• Excellent communication skills, with the ability to translate data into clear client-facing insights
• Highly detail-oriented, fast-moving, and comfortable operating under performance pressure
• Ability to manage direct client relationships with accountability for results

Benefits:

• Paid Time Off (vacation, sick leave, and public holidays)
• Training and professional development opportunities
• Remote work flexibility (Work From Home)
• Flexible working schedule
• Performance-based bonus structure