Direct-To-Consumer Analytics Principal

Minimum qualifications:

• Bachelor's degree in a quantitative or scientific discipline (e.g., Business Analytics, Statistics, Data Science, Finance, Economics) or equivalent practical experience.
• 10 years of experience in project-based analytics.
• 5 years of people management experience.

Preferred qualifications:

• Master's degree in a quantitative, scientific, or business discipline.
• Experience in leading a strategic and financial analytics team responsible for interactive manipulation and analysis of large datasets in SQL, predictive modeling and machine learning (including supervised and unsupervised), experimental design, execution, and measurement.
• Experience with multi-product DTC business including both subscription and transactional products from wireless, technology, cable, or similar industries that focus on customer lifecycle management (e.g., acquisition, development, retention, and reacquisition).
• Experience with continuous improvement of internal reporting and self-service dashboard tools.
• Experience influencing cross-functional stakeholders.

About the job

As a part of a global team, you will work closely with YouTube leadership across the product, engineering, and business organizations to address challenges and opportunities across the company, help chart the long-term direction for YouTube, and provide analytics and decision support for the planning of the business.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.

The US base salary range for this full-time position is $166,000-$262,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.Responsibilities

• Lead the Direct-To-Consumer (DTC) Analytics team.
• Work with YouTube's Strategy and Finance functions to support strategic and financial decision-making for DTC subscription and transactional products.
• Plan, prioritize, lead, and deliver analytical projects.
• Collaborate with business, product, and marketing analytics and data science teams.