Direct to Consumer Business Analyst

Jockey is seeking a Direct to Consumer Business Analyst to provide strategic insight, analysis and recommendations to our direct to consumer marketing managers and business unit leaders. This role supports our retention and acquisition marketing goals and drives analytics projects that impact how we engage and respond to our customers. Reporting to our Senior Manager, Data Science, you will champion data-driven marketing and investment decisions.

The role will:

• Own all regularly scheduled direct to consumer and marketing reports and provide insight on observed changes in business.
• Develop and own roadmap for all marketing data and analytics needs, planning for current and future needs
• Work with cross-functional ecommerce team to identify, plan, execute and measure multivariate testing opportunities to improve the customer experience and on-site conversation
• Ensure integrity and accuracy of all direct to consumer data, escalating to appropriate resources when appropriate
• Partner with marketing managers to align and make recommendations to marketing strategy
• Create holistic views of the business performance by leveraging user experience and product data in combination with web analytics.
• Coach and train team members and communicate highly complex and dynamic information in new and creative ways.

Desired experience:

• 3+ years of experience in marketing analytics, or working on analytical projects, preferably in a retail or B2C company
• Bachelor's degree required, preferably in a technical field like Computer Science, Statistics, or Economics
• Intermediate+ SQL skills
• Experience with creating dashboards/reports in a modern BI tool (Tableau preferred)
• Strong excel skills, experience with google analytics or similar web collecting system

In return for your expertise, JOCKEY offers a unique opportunity for on-the-job training, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, and a challenging work environment! Follow us on LinkedIn and stay connected!

Founded in 1876, Jockey International, Inc. is a privately held, family-owned company with headquarters in Kenosha, WI. Started by Rev. Samuel T. Cooper as a sock company to serve lumberjacks of the day, the company has expanded into one of the most well-known apparel brands around the world. Today, Jockey products are sold in more than 145 countries. Jockey is committed to quality and innovation, and the passionate pursuit to satisfy the human need for comfort continues to be the company's hallmark. Visit Jockey.com to experience the quality and craftsmanship of the Original American Underwear brand.