Director, Analytics

Description

Position at GroupM

Role Summary & Impact

In this role, you will drive and shape measurement strategy and testing for one of our largest clients. You will partner with local and global Business Science teams and collaborate with clients and internal product teams to evolve the current practices and products. You will be responsible for advanced analytics (e.g. reporting, path analysis, attribution modeling, etc.), working with brand and sales lift studies, as well as MMM and potentially MTA. You will also work with folks of various seniority, requiring them to tailor their presentation and style accordingly.

Key Responsibilities

• Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products.
• Present to clients and prospective clients on results of current projects as well as new business opportunities.
• Work on-site with the client, when appropriate.
• Ensure a high level of client satisfaction.
• Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies).
• Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.
• Develop, train and groom team including Analysts, Sr. Analysts, Managers.

Requirements

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• Hands-on experience with various use-cases for digital data and analytics such as dashboarding, path analysis, digital cross-channel attribution, optimal frequency, etc. Familiarity with online-offline attribution modeling approaches.
• Prototyping capabilities in R, SAS, Matlab, Python, or other analytical tools.
• Familiarity with SQL recommended Familiarity with Tableau, PowerBI, or other visualization tools recommended.
• Familiarity with various types of data available such as planning data, media spent data, DMP data, audience data, social data, search data, etc.
• Excellent problem-solving, organizational and analytical skills.
• Excellent written, verbal communication and presentation skills Ability to inspire others and develop managers, analysts and data architects.
• Ability to work in a team, promote collaboration and interact with all levels of staff.
• Experience working in a global agency network will be highly valued.
• Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

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