Director, B2B Marketing Analytics & Reporting

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Marketing goal at Visa is to be the most creative and impactful data-led marketer in the world. We are on a journey to develop our data, analytical capabilities and agency ecosystem to bring more effective and efficient business results to Visa. As part of this journey, we are transforming our systems, capabilities, organization and processes.

As Director of B2B Marketing Analytics & Reporting, you will be part of the Global Insights & Analytics team for Marketing. You will be developing, optimizing, and delivering tools and reporting capabilities to Visa Marketers globally to measure the business impact of B2B Marketing. In this role, you will be responsible for developing state of the art B2B data platform capabilities, building dashboards and integrations with traditional, digital, CRM and social channels to consolidate Account Based Marketing data and implement an integrated Customer Data Platform. Strong collaboration skills are expected since you will work with internal business partners at Visa including Product Marketing, Product, and Marketing Data Platforms, as well as new/existing external partners and solution providers on enhancements and additional reporting capabilities. Ultimately, your work will contribute towards Product Marketing B2B and B2B2C strategies.

You will use data sourced from Visa’s internal systems, CRM systems, and from native systems of owned and paid marketing channels such as email, digital, social, partners, webinars, and events. A successful candidate will have an analytical mindset and demonstrate proficiency leading measurement projects using tools such as Eloqua, Marketo, MS Dynamics, Datorama, Google Analytics, Adobe (AEM, Target, DAM), Cvent, ON24 and leveraging tech stacks such as Hadoop, Google cloud platform and/or relational Databases.

• Responsible for product management of automated Marketing data solutions with focus on data consolidation, automation and delivery via insightful dashboards and reports

• Responsible for collecting, validating business requirements from global product marketing stakeholders, building multiyear roadmaps, prioritization and execution of the road map, and user acceptance testing to ensure successful business releases in agile manner

• Responsible for Data modelling and architecture, data services and APIs of Marketing Data platform to ingest, transform and deliver several high value marketing solutions globally

• SME on Visa transactional data, digital, and CRM data, tools and platforms to support solutions that inform Marketing effectiveness. You will advise on the ideal ways and hacks to track and measure campaign performance.

• You will research and suggest best sources for industry benchmarks, second and third party data sources to add context to analysis

• Expertise in multi touch and single touch attribution, Customer lifetime value (CLV), Pipeline Analytics, MQL and SQL- limitations and advantages of these methods in B2B is highly desirable

• Successful collaboration with several stakeholder teams – Global/Regional I&A teams, Marketing Data Platform, Marketing, Marketing Technology, IT, Data, Marketing Ops, and at all levels of management that operate in a matrix organization structure.

• Operate with minimal supervision and be able to make informed, well-reasoned decisions independently.

• Thrives on an environment that is fast-paced, rapidly changing, and customer service-oriented.

• This position will have one direct report, which needs to be hired.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications
• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications
• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• Technical background with a Bachelor’s degree with strong analytics such as Computer Science, Computer Engineering, Industrial Engineering, Data Science & Analytics, or 12+ years of relevant experience. Business or marketing school experience is not required, but an added bonus.
• Power user / Experience analyzing data related to marketing activities such as content creation, events such as trade shows & conferences, Webinars, partner led marketing, out bound marketing, CRM through email, media campaigns, etc.
• 6+ years of demonstrated strength in databases (SQL, NoSQL), data quality, schema evolution, ETL development, and data warehousing
• 4+ years of Marketing data analytics (Python, R)
• 4+ years of experience in Reporting tools and technologies such as Tableau, DOMO, Datorama, Google analytics, etc.
• 2+ years of product owner experience in developing internal process improvements such as automating manual processes, alerting systems, tooling, dev ops
• 2+ years of experience in building and maintaining data pipelines in multi-cloud infrastructure (AWS or GCP)

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 163,800.00 to 213,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.