Director, B2B Marketing Plano, TX

Position Summary

Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.

2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities

Reporting to the Sr. Product Marketing Director, the Director of B2B Product Marketing will be responsible for leading the Integrated Marketing Communication strategy and execution for Samsung Mobile Experience, across Smartphones, PC's, Tablets, Audio, Smartwatches, and Content & Services for the US B2B market.

As part of the Mobile Marketing Team, you will lead a team of people to develop the marketing strategy including consumer targeting, positioning, consumer insights, and communications strategy. You will lead the planning process for your categories including Go-To-Market plans for all product launches, always on marketing, and key activation windows.

You will be the main marketing business partner to the Mobile Experience B2B Team in order to drive revenue, profit and share growth of the business. As a strategic thought leader you will be the voice of the customer and provide thought leadership to help set and drive the business goals. You will also be the main point of contact with the Global Marketing Team, providing input and alignment on marketing asset creation and GTM planning. You and your team will provide end-to-end oversight for all B2B marketing activity to ensure alignment to overall strategy and flawless execution. You and your team will be responsible for day-to-day budget management and reporting to the Finance Team.

You will coach and manage a team of professionals which will include goal setting, individual development planning, performance management and career paths.

Specifically the successful candidate will be responsible for:

• Designing and executing against an Integrated Marketing Communication plan that supports the broader B2B marketing strategy.
• Leading all elements of IMC plans, spanning from awareness, consideration and conversion with direct oversight of Paid and Owned Channels, planning strategy, design, execution and measurement. IMC activities will support both product launches and other key communications windows.
• Leading the agency partners and internal stakeholders to deliver best in class creative and flawless execution across multiple channels, which may include: Digital, Social, CRM, e-Commerce, Partnerships, Influencers, and PR.
• Leading campaign post-audits to identify key learnings and measure effectiveness against defined and aligned KPIs.

SKILLS

Required Experience

• Bachelor's Degree with 12+ years of experience or Master's Degree with 8+ years of experience in leading B2B marketing strategy and execution, experience in the Tech, Electronics, or durable goods business is required.
• BA or BS required; MBA Strongly preferred.
• Deep understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.
• Proven performance in developing and executing strategies that deliver wins for the consumer, the customer and the company.
• Understanding of marketing performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives
• Demonstrated ability to lead and motivate high performing teams
• Demonstrated ability to create and deliver executive level presentations

Skills and Qualifications

Necessary Skills and Attributes

• Ability to lead within a very large and matrixed organization
• Quick thinker, able to make connections within various elements of marketing plans, ever changing market dynamics and business performance.
• Strong ability to adapt to change and provide confident direction in a very fast paced environment.
• Above average emotional intelligence, he/she is able to be a vocal advocate for change yet is able to foster environments where all stakeholder feels valued and compelled to offer their unique contribution.
• Has a bias for action, able to find the sweet spot between the required analysis to substantiate his/her thinking and the need to act fast with limited data.
• Strong sense of ownership and accountability despite the big chain of contribution from various parts of the business, he/she has the ability to see the bigger picture yet zoom into the greatest details.

• Quick thinker, able to make connections within various elements of marketing plans, ever changing market dynamics and business performance.
• Strong ability to adapt to change and provide confident direction in a very fast paced environment.
• Above average emotional intelligence, he/she is able to be a vocal advocate for change yet is able to foster environments where all stakeholder feels valued and compelled to offer their unique contribution.
• Has a bias for action, able to find the sweet spot between the required analysis to substantiate his/her thinking and the need to act fast with limited data.
• Strong sense of ownership and accountability despite the big chain of contribution from various parts of the business, he/she has the ability to see the bigger picture yet zoom into the greatest details.

Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

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* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

COVID-19 Vaccine Mandate

Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.