Director, Brand

It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
We believe the designers and developers of the modern web are the most essential creatives of our time. With every dream they bring online, every experience they enable, they are creating the digital front doors of businesses everywhere. We believe in the freedom of the open Web that allows for unrestricted personal expression and true site ownership. Open source WordPress, the CMS behind 43% of the Web, embodies this freedom. We believe the brilliant minds building WordPress experiences should spend their time innovating for our collective future. Not being shackled with software maintenance, hardware administration and troubleshooting at all hours.
Since launching in 2010, WP Engine has relentlessly pursued this vision to become the world's leading WordPress experience platform, now with over 1M customers in 140 countries. We're proud of the role we play in enabling digital acceleration for businesses of all sizes around the world. We do the best work of our careers, and feel empowered to do what is right for our customers. We love investing in employee success and uncovering opportunities for our team members to thrive. In our annual Great Places to Work survey, 99 percent of employees believe they're made to feel at home!
The Day to Day.

• Manages and develops the Brand team including agency to develop brand strategy and creative
• Drive WP Engine brand positioning with a compelling, memorable narrative to our target audiences globally
• Partners with Product Marketing to bridge company brand and product line messaging and positioning
• Partners with Communications to amplify the Brand in PR, Social and community-building efforts.
• Orchestrates the integration of acquired brands, managing the process of developing new brand architecture, identities, guidelines, and next gen design system.
• Identifies and regularly measures key brand growth indicators to track the health of the WP Engine brand among its key audiences.
• Oversees brand market research and strategy development, brand campaigns, and sponsorships.
• Defines and consistently upholds brand visual and tone and voice standards at every customer touchpoint
• Supports teams to concept, plan, and execute highly compelling creative across all media that drives business impact
• Over time, develops a framework for hybrid execution mode across in-house and agencies to drive brand and creative strategy

Your Expertise and Passion.

• 10-15 years background in digital-first brand leadership with at least five years of management oversight of in-house creative and external agencies.
• Background experience in M&A brand integration
• Passion for building cross-functional relationships that drive alignment around brand and business goals
• Experience leading and inspiring breakthrough creative across digital channels and marketing disciplines with specific expertise in articulating requirements for high performance advertising
• Seasoned visual and copy story-teller with deep experience in bringing brands to life to inspire affinity and loyalty
• High level of emotional intelligence to manage team through growth, change and problem-solving while balancing the needs of stakeholders
• You're a juggler, conductor, multi-tasker with a talent for organizing teams for optimal success. Clifton Strength "Arranger" would ideally be in your Top 3.

The Perks and Benefits:

• Company Stock Options (Every employee is an owner in the company)
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• Fertility Benefits (IVF/Fertility drug coverage)
• HSA Company contribution $500 for employee / $1000 for family
• 401(k) with a 4% match
• Disability Insurance
• Paid Family and Caregiver's Leave
• Employee Assistance Program
• Generous Vacation Time (Who doesn't like time off)
• One-time $500 payment to set up your home office
• 4 Company Wellness Days a year
• 1 floating holiday
• $100 monthly wellness allowance to spend on what you want
• Access to free on-demand fitness classes
• Free subscription to Calm
• Pet Insurance
• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

We strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.
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