Director, Brand Leadership

Responsibilities:

• Oversee a multitude of website and digital project-based clients in a portfolio valued over a million dollars
• Consult with clients, steering modern business and brand innovations and connecting back to the web experience
• Creates the conditions and protects a diverse and inclusive environment where each team member feels they can bring their best self and be respected and seen
• Seeks out, nurtures, and delivers Whole Brand ideas that solve business problems and measurable results
• Leads, empowers, and inspires a Brand Leadership team to understand and drive our Clients' business
• Informs, prioritizes, and inspires cross-agency teams to deliver great work that moves the client’s whole brand forward
• Embraces the agency Whole Brand approach and consistently seeks out ways to deliver work and additional growth opportunities to the clients within The Red Thread Spectrum
• Leads the overall Client Experience that delivers external strategic documents like Annual Planning and 360 Scorecard or internal performance tied to financial forecasting, Whole Brand Assessment and Team Annual Huddles
• Leads the development and management of the scoping process that is precise, detailed and forward-thinking by including the right department input and client direction - resulting in profitable contracts
• Forecasts, tracks and reports contracted revenue with recommendations to solve any resource management or burn issues that impact profitability
• Build, retain and expand current Client engagements (organic growth)
• Collaborate with Growth teams to earn new Client Engagements 
• Bring a positive, purposeful culture to the team that enables a can-do attitude and enjoyment of the client and the work
• Responsible for growing and retaining direct reports that includes a clear growth plan, ongoing communication on performance, and well-defined roles & responsibilities
• Proactive leadership that can foresee any client issues and knows how to solve early or escalate and request management support to resolve before they are detrimental to the relationship

Qualifications:

• Familiar with full-scale enterprise website redesigns and processes, as well as atomic design, UX, web content creation and migration, database and CMS management, QA, front-end and back-end development, application and API integration etc
• Experience building and executing growth marketing plans to aid clients in identifying and executing digital marketing efforts beyond website redesigns (Usability Studies, SEO and Content Audits, Analytics Reporting and Data Visualization, Media and CRM Campaigns etc.)
• Experience inspiring, delivering and selling great website creative
• Experience mentoring, developing and promoting talent
• Experience operationalizing and expanding contracts
• Experience developing work scopes and staffing plans
• Experience budgeting, forecasting and reporting revenue
• A bias for action
• Any higher education experience is a plus