Director, Brand Management, Coffee

The Role

- Develop a brand strategy for Korea market building on business strategy

- Contribute to global and local innovation and category development

- Lead communication development across all touchpoints with focusing on digital

- Steer and fully execute marketing mix and communication campaigns, as well as

product management including pricing and brand activities

- Bring initiatives with an entrepreneurial spirit to improve our consumer understanding and differentiate from our competition

- Monitor market trends and moves, drawing sound conclusions for implementation

- Coordinate external agencies and cross functional teams, and exposure to the main stakeholders and top management

- Manage budget and resources

- Nurture and develop talents

Requirement

- Bachelor's degree in Economics, Marketing or equivalent is required and Master's degree is plus

- Minimum of ten years experience in Marketing of FMCG (ideally multinational company) is required

- Minimum of three years experience as a team leader is preferred

- Financial acumen is a plus

- Excellent knowledge in MS Office (especially PowerPoint) is preferred

- Good communication skill in Korean and English is required

Qualifications & Requirements

- Strategic Thinker and commitment for execution

- Consumer centric mind set

- Lead by example of growth behaviour (Curiosity, Inclusive, V1.0,2.0,3.0, and/or Empowerment)

- Global communication skill to participate in global community and good for importing and exporting winning case from/to other countries.

- Open to new Innovation

- Full of curiosity to identify opportunity for growth by analysing complex consumer & market data

- Rich understanding of Coca-Cola business model (Both OU side and Bottler side)

- Passion for learning Coca-Cola System business / value chain in Japan

What you'll do for us

Develop Long Range Strategic Business Plan and Annual Execution Business Plan for

sustainable value growth with Category lead

- Compelling growth strategy development covering brand vision, positioning to growth paths, brand edge enhancement to expand user base, and portfolio management.

- Solid brand initiatives planning and execution together with brand marketing calendar development (such as products, packages, communications, and promotional activities)

- Lead to work closely with complex cross functional teams across the Coca-Cola Japan & Korea OU and bottler

- Deliver commercial execution plans by closely working with other function

- Manage marketing communications plans by closely working with Georgia Content member and IMX team.

- Manage portfolio strategy, maintenance, and expansion working with Georgia Innovation

-Develop long-term and short-term business objective and strategy in line with global direction.

- Manage financial goals and P&L including sales target, budget, profits and lead business forecasting yearly/ quarterly basis.

- Translates the product roadmap into concrete product specifications for a small product range with known functionality and existing technologies.

- Design and optimize category/ product portfolio through analyzing business performance and identifying market dynamics, consumer behaviors, and insights.

- Identify key business drivers and steer the course to build business.

- Deliver operational excellence collaborating with cross functional team.

Skills:
Media Planning; Leadership; Creative Process; Marketing Goals; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitor Analysis; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management; Team Management