Director, Brand Marketing

Director, Brand Marketing

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Director, Brand Marketing on our Marketing and Member Experience team. This position can be hybrid (working from both office and home), with a schedule to be determined by business needs.

As a Director, Brand Marketing, you will lead integrated brand,product (and experiences), and lifecycle marketing to medical student, residentphysician, and physician segments to deliver an audience, support membership,and drive brand sentiment. Highly creative marketer who can translate the workof the AMA into campaigns demonstrating impact and deliver against our brandpromise of the physician's powerful ally in patient care.

RESPONSIBILITIES:

Marketing strategy development and campaign execution

• Set overall vision, strategy, and goals for marketing campaigns; ideate and implement best-in-class strategic campaigns
• Manages cross-functional team planning to develop and execute campaigns, including weekly status meetings, development of campaign and creative briefs, and owning project documents
• Collaborates with Creative, Social, Channel, Editorial, Publishing, Enterprise Communications, and Business Units to deliver on campaigns; acts as main point of contact with stakeholders
• Collaborating with Analytics Team, builds presentations and post-campaign analysis for review; provides constant communication on campaign performance and ROI
• Develops and implements go-to-market plans for product (and benefit) releases and event experiences; Collaborates with Product and Member Program Teams
• Support and collaborates with Membership Marketing and Health System & Group Teams on membership campaigns and initiatives
• Oversees marketing budget and channel allocation of more than $2MM annually

Voice of the customer

• Fields annual Brand Sentiment Research, and other research studies, to gather voice of the customer, provide campaign impact results, and identifies emerging trends
• Collaborating with Sections, Research, and Ambassador Teams, develops deep knowledge of customer lifecycle segments resulting in the development and articulation of our value proposition, keys messaging and proof points, and alignment of our products, experiences, and benefits with their needs
• Maintains a thorough understanding of competitive offerings and communicates insights regularly

Staff management

• Lead, mentor and provide management oversight for professional and freelance staff
• Responsible for setting goals, evaluating performance, and developing advancing staff skills/expertise
• Instills results-focused mindset within the team, and demonstrates modern digital acumen

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's Degree required; concentration in Marketing, Advertising, Communications, Journalism, or other related coursework preferred
2. 10+ years of experience leading consumer, product, lifecycle or related marketing functions in services, media, or relevant industries
3. 5+years experience with staff management, with proven ability to lead full-time and contract resources
4. Strong understanding of physician, health systems, and healthcare industry, specifically how to translate products, experiences, or cause-based advocacy into narratives to deliver on audience needs
5. Results-oriented and a drive to win; solution-oriented
6. Proven ability to navigate C-suite while also being able to roll-up sleeves to mentor and deliver quick results
7. Exceptional time and project management skills, with focus on process improvement and workflow efficiency
8. Exceptional interpersonal skills; proven ability to collaborate organization-wide
9. AMA's safety and policy protocols require proof of full vaccination against COVID19 for employment at AMA (including booster when eligible). Employees may apply for a religious or medical exemption from getting the vaccine.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION