Director Brand Marketing

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Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description:

Education:

• Bachelor degree in relevant field of study or equivalent years of related work experience required

Work Experiences:

• 10+ years of retail brand strategy and activation experience at relevant agency, direct-to-consumer brands, or corporate retail environment
• Proven and visible work experience in brand campaign development and customer driven activation
• Progressive management experience leading teams and cross-functional projects

Skills:

• Exceptional listening, verbal and written communication skills
• Strong interpersonal skills and the ability to influence across a broad range of constituents including senior executive leadership
• Strong technical and analytic skills with attention to detail
• Ability to present data and conclusions in an organized, concise manner at all levels of the company
• Demonstrated ability to balance strategic and tactical issues.
• Excellent time management and organizational skills, with the ability to support multiple projects simultaneously and meet critical deadlines within a high volume, fast-paced environment
• Cooperative team player and a leader at all levels of the organization
• Work effectively across functions with minimal direction (self-discipline, self-starter)
• Knowledge of publishing and presentation tools (e.g., Word and PowerPoint)
• Demonstrated ability to take initiative and operate with a sense of urgency
• Proficient use of Microsoft Office programs, including Word and Excel
• Knowledge of all aspects of Marketing Communications, including digital and traditional media, social, public relations and grassroots activation
• Proven track record to grow, develop and retain top talent
• Strong ability to analyze, articulate, and solve complex problems/concepts to make effective business decisions
• Able to maintain the customer perspective as a driving force behind business decisions and activities

Responsibilities:

• Leads a team of brand, multicultural, and private brand professionals to translate customer insights and analytics into brand strategy briefs and tactical plans to win key selling seasons
• Leads strategy development and execution of annual plans for key customer cohorts
• Champions access to a fun active lifestyle for all people, cultures and backgrounds
• Builds connectivity for Diversity, Inclusion and Belonging efforts across enterprise and customer facing initiatives
• Leads go-to-market planning for private brand portfolio in partnership with product development and merchandising executive leaders
• Identifies, cultivates and maintains a diverse roster of influencers and partners to represent Academy private label brands in partnership with Public Relations, Marketing and Social Media leaders
• Partners closely with creative leadership team for strong translation of Academy brand strategy briefs into outbound execution across customer touchpoints
• Actively participates in creative planning and content productions to provide brand and customer authenticity expertise
• Evangelize Academy brand standards and voice across customer facing marketing and enterprise communications
• Generate data-driven decisions to move the team and marketing execution forward to meet and/or exceed company goals
• Lead Academy's external agencies and vendors to develop and implement integrated marketing programs that drive value for the company and customers
• Contribute to the ideas, development, creation, and implementation of all customer facing marketing programs for the business and the company at large
• Analyze and evaluate the ROI and effectiveness of Academy brand campaigns including creative assets, customer feedback and channel level KPIs
• Constantly analyzes customer and industry trends to stay ahead of evolving landscape of sports and outdoors experiences, norms, competition intelligence, and customer expectations
• Oversees daily operation of the department and its operating budgets and advertising expenses
• Required to learn company policies, procedures and safety rules
• Duties may change and associates may be required to perform other duties as assigned

Physical Requirements & Attendance:

• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior
• Regular attendance required
• Up to 10% of travel required, overnight stays as needed
• Ability to work flexible hours such as evening, weekends, and holidays as necessary

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.