Director, Brand Marketing

The Role Overview:

Serve as the Brand Strategist and Retailer Strategist: Brand Marketer responsible for Product (core and new launches of new categories and holiday assortment), Consumer Journey, all Marketing activity (data/results focused) and Specialty Retailer distribution lead.

Reporting Relationships: Reports into VP Marketing.

Role Accountabilities:

• Lead the 360 consumer and brand activation strategy for Charlotte Tilbury. Planning and implementation for both newness and core products inclusive of but not limited to media, trade (virtual and in store events), creative, strategic brand partnerships, and sampling. Special focus on new categories and Holiday assortment.
• Partner with all cross-functional teams to market and promote product launches and 360 brand initiatives (Digital, VM, Trade, PR, CT.com, Sales & Education, Finance). Lead x-functional task forces that guide the successful development and launch of consumer and brand programs.
• Works closely with retailer dotcom and internal commercial teams to identify and execute against key insights to drive e-commerce sales for content, promotions and ratings/reviews.
• Be an advocate for the brand to global in driving content updates for all parts of business.
• Lead and own market research and insight initiatives for North America (in conjunction with global partners) - leveraging data to craft compelling high impact marketing strategies.
• Develop the brand media strategy around Holiday (NPD/core) and new categories. Continually optimize budget spend and performance.
• Oversee analysis on the success of NPD launches and hero performance, as well as of the total portfolio including by segment, channel and SKU to identify trends and opportunities.
• Develop and lead relationships with strategic retail partners to drive compelling marketing programs (email, social channels, .com).
• Create and ideate "on the ground" and "In the air" eventing: both in store and virtual to drive sales and sell through of key initiatives in conjunction with sales/education teams.
• Manage the A&P Budget around Holiday (sampling, eventing, media, collateral, etc.).
• Define KPIs, evaluate the business impact, effectiveness and ROI of consumer programs and develop concrete, timely recommendations in recaps / post-mortems on how to evolve and optimize future campaigns.
• Work closely with Demand Planning (and other cross functionals) on forecast generation to offer guidelines based on competitor benchmarks.
• Drive add/delete process with Sales planning team for entire category.
• Conduct portfolio analysis to drive recommendations on sku strategy, discontinuations, gaps in market, opportunities.
• Work closely with Global Product & Marketing teams to ensure proactive planning for 3-5 years out, analyzing white-space opportunities as well as responding to market trends.
• Keep pulse on competitive benchmarks in the market, guiding the Global Marketing team to identify NPD opportunities.

Leadership and Development

• Manage and develop the Manager. One direct report.

Key Constituents

• Internal x-functional teams - Global Marketing, Commercial, Field, VM, PR, Influencer, Finance, Sales & Education, CT.com.
• External media agencies, and other creative partners/agencies.

Requirements

Key Selection Criteria:

• 7-9 years of traditional brand marketing (beauty industry preferred).
• Strong analytics/ability to glean insights through data.
• Creative thinker who, using insights and data, can frame and solve problems in new ways and bring new marketing initiatives to the table.
• Strategic thinker who can develop strategy frameworks & solutions that are highly actionable.
• Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment, and thrives in a fast-paced environment.
• Excellent communication skills, great presenter, dynamic speaker, ability to influence across many layers of the organization.
• Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness.
• Must have strong attention to detail, excellence in execution, with a "roll-up-your-sleeves" and "get it done" mentality.
• Track record in managing direct reports to full potential. Serve as a dynamic leader and develop talent.
• Advanced skills (ease/speed) in Excel, Word and Power Point.

Benefits

Base Salary Range: $150,000 - $170,000**

Company Benefits:

• Generous staff discount to use on all products
• Access to Tilbury Treats - our very own rewards platform allowing you to save money and gain 'money can't buy' discounts on, anything from gym memberships to cinema tickets
• Medical, dental and vision benefits
• Commuter Benefits (Pre-tax)
• Flex Spending Account (FSA)
• Employee Assistance Program (EAP)
• 401(k) with Company match
• Paid Time Off
• Birthday PTO

** Charlotte Tilbury, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting**

Culture of the Team:

We win together as a team, supporting and developing each other through our careers. We embrace the challenge and work in an incredibly fast paced environment with high expectations set by the business, shaking it up with our creative lead, Charlotte Tilbury as we revolutionize the beauty industry. We love what we do, and we support each other while we share the magic with the world.

OUR MISSION

'TO MAKE EVERYONE FEEL THE MOST BEAUTIFUL VERSION OF THEMSELVES'

WE WOULD LOVE TO WELCOME YOU TO OUR TEAM! APPLY TODAY!