Director Brand Strategy & Social Content

Job Description:

Cambria is seeking a highly experienced Director, Brand Marketing & Social Media. This individual will work with the VP, Brand Marketing to define Cambria's target consumer audience and develop the appropriate marketing mix and strategies to drive consumer awareness, engagement and purchase through Cambria's residential partners. The Director, Brand Marketing will lead Cambria's master brand strategy and oversee consumer marketing activities including traditional paid media, influencer, social media, and content marketing. They will partner closely with the digital team and external agencies to assist in the planning and execution of digital paid media campaigns

Social media will be a key focus for the Director, Brand Marketing. They will lead the social media team and be responsible for all related projects on Cambria-owned social properties. They will work closely with Cambria's marketing leadership to prioritize communications and will play a leadership role in the strategic direction, development and implementation of the company's social media and content strategy. This includes social media-led and integrated campaigns and content creation to increase awareness, engagement and greater connection to Cambria's customers. The Director of Brand Marketing will serve as the primary point of contact for external brand and content agencies and stay on top of consumer insights, competitive intelligence, industry trends, and developments. The Director of Brand Marketing also performs other duties as he deems necessary in the execution of his duties and other duties as delegated by the Chief Marketing Officer or the employer.

Essential Duties & Responsibilities:

• Lead the strategic direction for the company's master brand marketing presence.
• Inspire ideas for continuous improvement of customer and consumer engagement.
• Effectively communicate and build trust with senior executives and internal stakeholders and partners and drive alignment with cross-functional teams.
• Work closely with IT and digital teams to ensure technology is current and audience monitoring is in place

Brand Marketing

• Conceptualize, plan, and execute integrated marketing campaigns to generate qualified leads, increase product awareness, and support revenue growth.
• Partner on marketing opportunities to cultivate brand partnerships between Cambria and like-minded brands and influencers in kitchen, bath, and luxury space.
• Work cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix
• Drive the development of core product positioning and messaging considering the brand mission, values, audience needs, market landscape, and other factors to drive product awareness, growth, and adoption.
• Build strategic frameworks and processes to structure conversations, create and socialize marketing initiatives, and drive alignment across teams and leadership.
• Maintain consistent brand voice and style for the brand, top to bottom
• Coordinate with your counterparts in product marketing, creative design, sales, and PR/comms to bring omni-channel campaigns to market

Social Media & Content

• Lead the strategic direction for the company's social media presence with a focus on building the channel's followers, engagement and lead generation.
• Supervise social media team, lead growth plans, concepts, vision and development strategy for all social media.
• Be the social media brand advocate example for the company by utilizing personal social channels to amplify brand voice, social selling, etc.
• Develop/write/create compelling social media content in partnership with the company's marketing and communications teams.
• Oversight of the social media editorial calendar, campaign and content development, publishing, reporting and policies/compliance.
• Ownership of integrated social programs (paid and organic) end-to-end, including drafting briefs, setting goals and objectives, creative ideation, implementation and distribution planning, reporting and optimization.
• Make key day-to-day decisions on social content development that deliver on the overarching social strategy and Cambria brand guidelines.
• Work directly with our social and influencer partners and work closely with account leads at key social platforms (Twitter, LinkedIn, Facebook, and YouTube) to identify new activation opportunities.
• Understand the pulse of the social landscape and identify insights and opportunities to help keep Cambria at the forefront of our B2C and B2B audiences including competitive analysis, best practices and bringing fresh, creative and eye-grabbing ideas and content to the business.

Qualifications & Skills:

• 7-10+ years of experience independently leading marketing programs that drive business results.
• Ability to develop high-level strategies and lead tactical execution.
• Consistent record of creating innovative storytelling and engagement approaches for B2C and B2B audiences.
• A track record of social media strategy, planning, analytics/reporting experience.
• Proven ability to lead multiple projects simultaneously, successfully delivering the required results.
• Exceptional organizational and time management skills.
• Excellent communication skills to get things done efficiently and correctly.
• Highly collaborative and used to working with many cross-functional partners.
• Flexibility in solving challenges at project and staff levels. Trouble-shoot with positive, supportive leadership.
• Effective interpersonal skills, including the ability to lead remote teams, providing constructive feedback.
• Must have the ability to work effectively in a fast-paced environment.
• Experience developing and presenting reports and metrics that easily communicate the impact social media has on the overall marketing mission.
• Experience working with and leading creative and media agencies, and partnering with internal creative teams.
• Must be able to prioritize, adapt, and multi-task without compromising attention to detail.
• Forward-thinking and well-organized.
• Excellent written and verbal communication skills.

Minimum Requirements:

Education: Bachelor's degree in design, visual communications, marketing or equivalent professional experience

Experience: Requires 10+ years of business management experience. Proficient in all social media platforms including but not limited to; Twitter, LinkedIn, Facebook, and YouTube. Creative leadership or design is a plus.

Systems: Workfront, Google Suite, MS Office, some knowledge of Adobe Suite, AutoCAD, Oracle

Additional Requirements

Managerial Requirements: Management of remote social media staff as well as headquarter-based teams in Eden Prairie, MN

Physical Requirements: Office position requiring telephone and computer use. Must be able to lift up to 30 pounds for displays, samples and other marketing materials

Travel Requirements: Minimal domestic travel to support social engagement at event openings and other events.

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

CambriaCares is our commitment to Philanthropy, Our People, and The Planet. Care is an integral part of what goes into Cambria products-and care is the driving force behind our commitment to creating opportunities that drive impact both inside and outside our walls. With a focus on three areas-philanthropy, our people, and the planet-we're doing just that.

For additional company information, please visit www.CambriaUSA.com

We are an equal opportunity employer.

Applicant Rights Under Federal Employment Law: FMLA, EEO, EPPA

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