Director, Business Development, Measurement Partnerships

The InMobi Story  

We like big challenges. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn’t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India.  

Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day.  

After fifteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world.  

Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society across different advertising ecosystems. 

Title: Director, Business Development, Measurement Partnerships

Location: New York

Position Summary:

Come join the inMobi Business Development Team, where you will be responsible for managing InMobi’s relationships with measurement and attribution vendors across the advertising ecosystem to ensure proper measurement of InMobi impact on ROAS. This role will have purview over all flavors of measurement (including but not limited to brand lift, sales lift, foot traffic lift, MTA, MMM, viewability, IVT, attention metrics, brand safety, and ad quality). While the role will entail identification, evaluation and negotiation of direct partnerships in some categories, the most critical aspect of the role is cultivating deep, collaborative relationships with measurement vendors, particularly those that typically contract with and operate on behalf of the buy side (MMM and MTA vendors in particular come to mind) to ensure InMobi is represented appropriately in their models. As a result, qualified candidates must have deep knowledge and expertise in both the principles and mechanics of how such measurement models work.

The role has a global remit and will support the needs of our teams across North America, EMEA and APAC. This role will also be expected to evolve over time to also include development of the measurement and attribution roadmap to support InMobi’s first-party Glance properties in addition to our third-party focused advertising platforms.

The Experience You’ll Need: 

• 8+ years of experience in measurement and attribution in digital advertising or ad tech
• Demonstrated experience managing and/or structuring collaborative partnerships with measurement and attribution vendors
• Deep understanding of the adtech ecosystem (DSPs, SSPs, data providers, service providers, etc.) and value chains
• Must have demonstrated practical knowledge and experience working with MMM and MTA measurement technologies
• Strong written and oral communication skills, with a demonstrated ability to clearly perceive and articulate value propositions and facilitate cross-functional collaboration
• Autonomous self-starter able to manage end-to-end partnership discussions
• A “win-win mindset” and ability to walk in the shoes of our partners.
• Prior experience in product management roles is a strong plus.
  

The Impact You’ll Make: 

• Cultivate and manage strategic partnerships that ensure appropriate measurement of the ROAS impact of InMobi products and services
• Work closely across functions internally and with external partners to understand customer needs, comprehend and influence how InMobi products and services are measured, and provide feedback to internal product teams to influence product roadmap priorities
• Create material and demonstrable revenue impact through measurement enablement

About Us   

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.    

Incorporated in Singapore, InMobi maintains a large presence in San Mateo and Bangalore and has operations in New York, Kansas City, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.    

Our Purpose    

InMobi creates transformative mobile experiences and software platforms to positively impact people, businesses, and societies around the world.    

We believe that our innovations at the intersection of artificial intelligence, commerce, and the creator economy will revolutionize the way consumers use their mobile devices. Our mission is to power our customers’ growth with innovative content and commerce experiences that help them activate their audiences and drive real connections. How do we do it?    

• An End-to-End Content, Monetization, & Marketing Platform the fuels industry growth    
• AI-Powered Audience Activation for the open content, media and marketing ecosystem    
• New Content and Commerce experiences for a world of connected devices   

Award-winning culture, best-in-class benefits  

Our compensation philosophy enables us to provide competitive salary that drives high performance while balancing business needs and pay parity. We determine compensation based on a wide variety of factors including role, nature of experience, skills and location.  

The base (fixed) pay range for this role would range from $149,235 USD to $236,288 USD (Min and Max of Base Pay range). This salary range is applicable for our offices located in California and New York*. In addition, an InMobian may also receive variable pay in the form of annual variable bonus or quarterly variable bonus / sales incentive, as deemed per policy in addition to fixed compensation.   

*Our ranges may vary based on final location / region / or fully remote roles in accordance to the geographical differentiation in pay scales in the country.  

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. We believe that our employees/personnel should have the ability to own a part of the entity they are a part of. Therefore, the entity employing you may elect to provide such stocks to you. Ownership of stock aids us to treat our employer company as our own and base our decisions on such a company’s best interest at heart. To encourage a spirit of shared ownership, we grant InMobians relevant company stock(s). As you contribute to the growth of your company, certain stocks may be issued to you in recognition of your contribution.  

A quick snapshot of our benefits:  

• Competitive salary and stocks       
• Quality medical, vision, dental       
• 401(k) match       
• Lunch provided in office  
• Pet Friendly   
• EAP  
• Flexible working hours      
• Parent friendly health benefits and work environment  
• Wellness stipend      
• Healthy time off through a combination of PTO, sick days, and company-wide holidays      
• Post-covid hybrid work model (2-3 days in office) for employees close to our offices in New York, San Mateo, and Kansas City   

InMobi is an equal opportunity employer       

InMobi is a place where everyone can grow. However you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work.   

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.   

InMobi has implemented a mandatory COVID vaccination policy for all employees in the U.S. Employees who are unable to be vaccinated may request an exemption under certain circumstances. 

#LI-BM1