Director Client Marketing

ABOUT THIS POSITION

WHAT YOU'LL DO

• Partners with Product Marketing Performance Marketing and Product teams to translate client performance data into clear cross-sell narratives that differentiate solutions and align to solve real client problems.
• Synthesizes outcomes benchmarks and proof points from existing clients to surface expansion opportunities and position incremental value credibly with customer facing teams.
• Shapes cross-sell strategy by identifying where client results signal unmet needs and mapping those insights to differentiated solution bundles and expansion plays.
• Equips Client Success and Sales with data-backed messaging use cases and talking points that enable confident share-of-wallet expansion grounded in demonstrated ROI.
• Acts as the connective tissue across data product positioning and go-to-market execution to ensure cross-sell motions are targeted relevant and defensible.
• Partners across Marketing Sales and Client Success to identify new opportunities to incorporate and expand coordinated ABM and cross-sell motions aligning content proof points and performance data to drive pipeline expansion.
• Leads and scales the internal referral program aligning incentives for CSMs and creating a repeatable engine for qualified expansion and net-new opportunities.
• Establishes clear feedback loops between client performance insights and GTM strategy—continuously refining cross-sell priorities based on what resonates with customers.
• Translate complex clinical financial and analytical insights into clear compelling narratives.
• Partner with Product Client Success Growth and Marketing teams to ensure accuracy and alignment.

WHAT YOU'LL NEED

• Bachelor’s degree required; advanced degree preferred.
• 7+ years of experience marketing or selling revenue cycle or healthcare technology.
• Proven experience driving cross-sell expansion or share-of-wallet growth through data-informed strategy.
• Strong ability to synthesize client performance data outcomes and insights into clear differentiated value stories for client-facing teams.
• Demonstrated success partnering cross-functionally with Marketing Sales and Client Success to influence GTM strategy.
• Experience building messaging that equips Sales and Client Success to have confident ROI-based expansion conversations.
• Strategic mindset with the ability to move from insight to action—comfortable shaping “what we should do” as well as “how it shows up.”
• Strong executive communication skills; able to distill complex information into concise credible narratives for internal and external audiences.
• Strong executive presence and stakeholder influence.
• Experience supporting B2B go-to-market motions.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.

BONUS POINTS

• Experience in revenue cycle clinical quality or outcomes-focused healthcare organizations a plus.
• Background in client marketing or value storytelling.
• Familiarity with revenue cycle management or healthcare SaaS.

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• We offer generous paid time off for our non-exempt team members starting with 3 weeks + 13 paid holidays including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate value and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race color religion age sex national origin disability status genetics marital status protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

What We Do

Waystar harnesses the power of agentic AI generative AI and advanced automation to drive meaningful outcomes so providers reach peak financial performance and patients receive care with confidence.The Waystar platform is used by more than 1 million providers and supports over 60% of the U.S. patient population - and integrates with all major HIS and practice management systems.The financial and administrative challenges facing healthcare providers are daunting. Waystar’s technology platform simplifies and unifies healthcare payments across the revenue cycle. We empower healthcare organizations to automate manual work gain insight into processes and performance and ultimately collect more revenue.At Waystar we know there’s a better more efficient way forward. Let’s climb the mountain ahead of us to reach new heights in healthcare.

Why Work With Us

Our Waystar values serve as a compass to center our decisions inspire action and promote outstanding performance. We are dedicated to providing a diverse inclusive workplace and fostering a shared sense of belonging.