Director, Consumer Product

Who We Are

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectul, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What The Role Is

As the Director of Consumer Product, you will play a critical role in the overall direction and success of Babylist. This is a highly visible leadership position, with consistent c-level strategic and working sessions, that owns the strategy and product-development process for our core consumer experiences. You will build and develop a team of world-class Product Managers who, alongside engineering and design, will deliver against the strategic milestones you establish.

Millions of expecting parents choose Babylist to help them plan for their growing families. They turn to us for content, discovery, registry building, gift management, personal health, and much more - your role will lead us in building high-utility and high-delight experiences, making it easy for parents (and gift givers) to feel confident during this exciting time. Babylist users interact with us across all major platforms, including iOS, Android, and mobile & desktop web. The Director of Consumer Product will operate on a massive scale, impacting millions of consumers by developing great experiences across millions of devices.

Who You Are

• You have a proven track record as a world class Product leader. You can speak in detail to examples of insightful strategy development, execution and delivery, and strong consumer advocacy.
• You have a clear and thoughtful process for hiring and developing Product Managers. You can speak to how you have elevated individual contributors and grown team leaders. You understand that the best teams consist of talented people who volunteer to be in your org.
• Your product portfolio shows a deep understanding of building from consumer behavior and data. While you have mastered the general principles of product development, you aren’t reliant solely on “best practices” to make smart and innovative decisions.
• You believe in building on a foundation of data and analytics. You have a strong spidey-sense for when something may be off and can go multiple levels deep into the data (or elsewhere) to find the root cause. You fix issues in a durable and visible way.
• Finally (and most importantly), you are a strong advocate for the consumer. You understand the how, when, and why they use our products (or choose not to). You bring the conversation back to the consumer if teams may have lost focus.

How You Will Make an Impact

• You deeply understand the connections across Babylist and build products that capitalize on our core strengths. You operate with a mantra of “no surprises” and understand how to directly connect product development to business outcomes.
• You deeply understand our users and the different ways in which they use Babylist. You have a strong qualitative and quantitative understanding of why they choose Babylist and why they may choose alternate products. You apply this understanding in your communications and choices to create insights and great products.
• You will develop the Consumer Product Strategy (using the Babylist vision) and uplevel or create the ongoing mechanisms (e.g., goals, MBRs, KPIs) to ensure a high performing, and transparent, Product team.
• You will be a strong partner with Design and Engineering leadership. You have deep conversations speaking in technical or design terms. You build credibility in the product by creating a high-bar way forward across these teams when stuck.
• You will think big and act small when needed. This means having a clear long-term vision while delivering consumer value each cycle. You don’t let teams get hung up or overinvest in the pursuit of a false sense of perfection

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $179,488.00 - $269,128.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.

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