Director, Consumer Public Relations

About the Role: 

The Consumer PR Director will report into the VP of Communications and Publicity. The communications team gets the opportunity to tell the Tubi story to a wide variety of audiences from consumers and partners to advertisers and employees. Tubi’s unique platform enables unmatched creativity in storytelling making the communications function fun and energizing. We’re looking for a strategic, collaborative media-savvy storyteller and creative strategist who can expertly lead integrated consumer campaigns with internal and external partners. You will be responsible for big-picture thinking and high-level execution, managing agency partners, maintaining a steady drumbeat of national PR initiatives, and finding creative ways to turn press coverage into opportunities to drive awareness for Tubi’s brand, mission and product offerings.

This position will be hybrid from our San Francisco, Los Angeles, or New York offices. 

What You'll Do:

• Develop a consumer, tech and product communications strategy that delivers against Tubi’s brand promise and value propositions.
• Lead creative campaigns, insights/data, and storylines that elevate the Tubi brand through consumer news moments and a steady drumbeat of press coverage around product launches, seasonal moments, brand and influencer partnerships, data-driven lists and trend reports.
• Work cross functionally with team members in marketing, engineering, legal, product, social, creative, ad sales, publicity and more to ensure programs and campaigns are holistic.
• Build a consumer media event strategy mapping to entertainment and tech priorities.
• Develop communications materials including messaging, media statements, press releases, blog posts, and presentations. 
• Identify, prepare and media-train Tubi’s consumer spokespeople for press interviews. 
• Build and maintain strong relationships with national and local consumer media, as well as lifestyle press. 
• Manage external agency and drive meaningful, consistent consumer coverage in local and national press.

Qualifications: 

• Master’s or Bachelor’s degree from an accredited university, or equivalent work experience 
• 8+ years of proven communications experience with consumer, technology and/or product brands.
• You can take technical and analytic concepts and communicate them in simple and compelling ways. 
• Demonstrated ability to deliver high impact strategic external communication plans and results.
• Well versed in managing complex issues and multiple priorities with sound judgment and adaptability.
• Strong media relations experience and relationships not only with traditional journalists but with emerging outlets.
• Excellent writer and detail-oriented editor with knowledge of journalistic style.
• Accomplished communicator and presenter with a track record of success and exceptional business partnering at all levels of an organization.

#LI-Hybrid