Director, Content

Description

Sprout Social is looking to hire a Director, Content to the Marketing team.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and we’re passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we want you to do your best work, be creative, take risks and make mistakes. You create your own path. 

What you’ll do

• Develop and lead the successful execution of a content strategy that drives pipeline and positions Sprout as the category leader in social
• Create a culture of innovation and learning on your team that inspires our audience, influences collaborators and drives exceptional performance
• Identify opportunities to improve content operations as our marketing strategy evolves, including new tools, processes and external resources
• Hire, manage, and develop team members as people managers, content strategists, marketers and writers 
• Partner with key stakeholders to develop content initiatives in order to achieve cross-functional goals

What you’ll bring

Sprout is looking for a creative, innovative and strategic Director, Content to join the Content and Campaigns team. This leader is responsible for developing and spearheading a multidisciplinary content strategy that drives acquisition, brand awareness and revenue. This is an opportunity to manage an experienced  team and have a material impact on the vision for Sprout’s content strategy going forward.  

The minimum qualifications for this role include:

• 10+ years of experience in content, marketing or relevant professional experience
• 3+ years of experience managing senior level individual contributors 
• Experience developing and executing content strategy for inbound and outbound marketing strategies
• Strong Google Analytics and Salesforce reporting knowledge

Preferred qualifications for this role include:

• Experience working at a high-growth SaaS/technology company
• Strong understanding of the value of social media for business
• Experience managing and providing career development for people managers

How you’ll grow

Within 1 month, you’ll plant your roots, as you:

• Attend onboarding and get to know Sprout’s values, history and organization
• Work with Sr Director, Content & Campaigns to co-create 30-60-90 plan and goals
• Get to know team members within Content & Campaigns
• Familiarize yourself with Sprout’s marketing strategy, OKRs, Ideal Customer Profile and personas
• Build your understanding of our content strategy, reporting, editorial calendar and project management

Within 3 months, you’ll start hitting your stride as you:

• Complete manager hand-offs for direct reports, begin discussing career goals and start leading Content team rituals 
• Build relationships with key stakeholders across the Marketing and Creative teams, including but not limited to SEO, Paid Media, Creative Operations and leadership, Community and more
• Evaluate opportunities and gaps you see for our content strategy, operations and team
• Assess opportunities to better leverage AI in content production workflows
• Regularly share feedback up/down/sideways on content, marketing strategy and collaboration
• Proactively surface questions and opportunities wherever you see them

Within 6 months, you’ll be making a clear impact as you:

• Explore how we might evolve our content strategy to more effectively achieve our goals
• Implement new or improved tools and processes to enhance team effectiveness and employee experience
• Partner with the Campaigns team to develop content strategy for 2H campaigns
• Work with team members to develop and progress toward career goals and identify growth opportunities
• Build relationships with stakeholders outside of Marketing and Creative, getting to know the larger organization and building your internal network

Within 12 months, you’ll make this role your own by:

• Developing and communicating a vision for the future of content at Sprout
• Leading the Content team through annual planning
• Identifying headcount, budget and resource needs to achieve strategic goals

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

The base pay range for this role is $140,000 - $180,000 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives. 

Sprout’s compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement. 

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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