Director, Content Marketing

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.
The Director of Content Marketing is a strategic leader responsible for developing and executing a content marketing strategy, leading a team of writers, and aligning content initiatives with business goals to engage customers and drive growth.
This role involves crafting a content strategy that resonates with our buyers throughout their customer journey. The director ensures that the content not only engages and educates the audience but also supports the company's broader marketing and commercial team goals.
Overseeing the creation, execution, and measurement of a diverse range of content, they manage a team of writers, collaborate with various departments to produce relevant content, and utilize various formats and distribution channels. Their primary goal is to create compelling content that enhances campaigns, drives engagement, and contributes to revenue growth.
Responsibilities

• Create a content strategy framework for quarterly and monthly plans and be responsible for successful implementation.
• Lead and coach a full-time content marketing team of four.
• Work collaboratively with a variety of stakeholders across sales, product management, product marketing and marketing to ensure there is buy-in and understanding about future plans, tactics and campaigns.
• Measure content's influence on pipeline generation and business growth/ROI and analyze performance to inform future messaging.
• Explore AI/technology and alternative formats to drive both operational and performance improvements.
• Manage website content sections and ensure SEO best practices.

Requirements and skills

• 7+ years of marketing experience, preferably in content or product marketing.
• Strong commitment to engaging and delighting customers.
• Excellent written, verbal, and interpersonal skills.
• Experience in various content formats.
• Knowledge of content distribution and measurement.
• Familiarity with martech and analytics tools (Marketo, Salesforce, Google Analytics).
• Strong SEO skills.

Compensation
The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and in addition to benefits this role may be eligible for discretionary bonuses/incentives, and equity.
US Base Salary Range: $135,000 - $150,000 w/10% annual bonu
Please note that the compensation range and benefits specified in this job posting is applicable to candidates based in the United States. For international applicants, actual salary offers and benefit plans may vary based on the local market compensation standards and will be determined in accordance with regional considerations, including but not limited to applicable laws, cost of living, and industry norms.
We are accepting applications for this role until 7/24/2024
Our Culture:
Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.
Our comprehensive and competitive benefits include:

• Generous Flexible Time Off (FTO) Policy
• Equity for ALL regular, full-time employees from individual contributors to management - share in our success!
• Up to 15 paid company holidays including some commemorating social justice events and self-care
• Paid volunteer time
• Resources for savings and investments
• Paid parental leave
• Paid sick leave
• Health, vision, dental, and life insurance with additional access to health and wellness programs.
• Opportunities to learn, develop, network, and connect

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.