Director, Content Strategy

Comcast Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, Comcast Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. The organization is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.

Job Summary

The Director of Content Strategy is responsible for driving Comcast Business' B2B content strategy and brand position across all business segments (Small Business, Mid-Market, Enterprise & Public Sector) to fuel Comcast Business' brand position and business growth.

Director will be a highly visible leader within the Brand Strategy team, responsible for partnering across the business and with agency and media partners to bring Comcast Business to life in the market through a clear, differentiated, & compelling content strategy that can drive execution across touchpoints - including, but not limited to, Brand & Demand Gen Communications, Events / Experiential, Executive Communications, Internal Communications, Earned Media, and Sales Enablement programs.

Director will lead Content Strategy for Comcast Business, delivering a smart, insight-led vision for the role of content and thought leadership across the buyer's journey. Director must be able to work cross-functionally to translate strategy into action - managing an annual content plan for all segments.

Ideal candidate will have deep experience in B2B thought leadership and content strategy. We are looking for an articulate, strong writer that can develop content independently and also direct partners (freelance writers, media partners, analyst firms, etc.) to deliver the brand message and vision. This role requires strong technology expertise in areas of data networking, cybersecurity, and UCaaS and will require candidate to translate complex technology into clear communication that connect with our audience and strongly position the Comcast Business brand. Candidate must be able to effectively work cross-functionally, partnering and influencing teams across the business and translating business priorities into meaningful content strategies. Director will partner very closely with Product Marketing organization within Commercial Marketing team to bring solutions to life in market in a compelling way that drives brand consideration and credibility within the B2B technology space.

Job Description

Key Responsibilities:

• Own content strategy - bring Comcast Business brand and solutions to life through meaningful strategy that will connect with our audience, advance our position, and drive business impact
• Champion brand's thought leadership narrative across all communications (paid/owned/earned) and brand touchpoints
• Understand content needs of various stakeholders and influence / drive alignment across the business
• Own annual thought leadership plan across all segments, working with internal team, agencies, and other third parties (agencies, media partners, analysts, etc.) to bring plan to life
• Drive innovation in content development - work with internal team and partners to deliver best-in-class content across a variety of formats (video, articles, blogs, audio, etc.)
• Measure effectiveness of content across channels and ensure programs are driving impact
• Manage content development budget in partnership with cross-functional team
• Lead internal team as well as agencies and other third parties to bring strategy to life

Required leadership skills:

• Exhibits strong, strategic vision related to content strategy and thought leadership in B2B technology
• Insight-driven leader; ability to exhibit understanding of B2B landscape and use consumer-first mindset
• Ideally, experience working with Channel and other sales teams models
• Ability to express strong, clear POV and lean in to drive projects in the face of ambiguity
• Proven cross-functional leader - able to reach across to Product, Product Marketing, Senior Leadership Team, Corporate Communications, .com, etc. to get things done together
• Innovative thinker, with a track record for translating strategic thinking into action
• Strong writer with ability to develop bespoke content (research, blogs, white papers, videos, infographics) and also direct partners (freelance writers, media partners, analyst firms, etc.) to express brand position; candidates will be asked to submit writing samples relevant to this role
• B2B content marketing experience and deep technology expertise - particularly in connectivity, networking, security, unified communications, mobile, etc.
• Excellent writing and verbal communications skills with strong executive presence
• Self-reliant, problem-solver, and results-oriented
• Demonstrated ability to thrive in a fast-paced environment, prioritization ability, handle pressure and meet deadlines with a growth mindset
• Rigorous budget management skills
• Bachelor's degree required, preferably in marketing, communications, journalism or related field
• 10-15+ years of marketing and/or communications experience with experience managing a team

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.