Director, Content Strategy - North America - Virtual

Our story

At Alight, we believe a company's success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to "Be Alight."

It's why we're so driven to connect passion with purpose. Our team's expertise in human insights and cloud technology, gives companies and employees around the world the ability to power confident decisions, for life.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

Learn more at careers.alight.com

Director, Content Strategy

Job Purpose:

Alight is looking for a Director of Content Strategy to join the Alight marketing team. This colleague will develop and lead the team executing the creation of content to support Alights vision, external message, and brand.

Job Summary:

As a member of the marketing team, this position will lead a team of content marketers to develop compelling messaging, content, and campaign structure across the customer journey, creating a consistent story across all channels, including email marketing, event, social, and digital channels. The role will play an essential part of continued success of the Alight brand.

Key Job Duties and Responsibilities:

• Support the Alight global GTM strategy on the delivery of content marketing programs, strategies, campaigns and content, working closely with thought leaders, brand, digital teams, product marketing, and field marketing teams.
• Develop standards and best practices for content development, repurposing content, and implementation of strategies across channels.
• Manage and direct a network of contributors, contractor writers, and agency partners.
• Develop a campaign and content calendar across all markets, personas, and journeys.
• Measure campaign effectiveness across channels. Review key metrics and optimize content. Provide ongoing reporting, recommendations.
• Define and manage keywords and topical assignments to writers and creatives.
• Help plan and review content to ensure it's clear, compelling and consistently on strategy/adhering to the brand expression/tone/voice.
• Collaborate with brand and creative teams to help shape narratives/experiences that inspire and influence target audiences.
• Work internally, across departments, to expand our content footprint.

Education and Experience:

• 4+ years of experience in content marketing
• Experience building audiences and working on successful campaigns and content initiatives
• Background of managing a team of content marketers
• Experience publishing digital content
• Strong project management skills, very organized

Key Attributes of the individual

• Strong people manager
• Proactive, curious, self-motivated
• Proven ability to work under pressure
• Has a background in understanding of how to tell compelling stories
• Has the aptitude and instincts for UX
• Desire to continually develop new skills
• Takes initiative

Our commitment to Diversity and Inclusion

Alight believes diversity should be visible, valued, and sustained throughout the organization. And we're committed to enabling an inclusive culture of belonging that engages all colleagues and grows the diversity of our talent to proudly represent the clients and communities we serve

As an affirmative action employer, we adhere to the principles of equal employment opportunity in the workplace as defined in our diversity policy statement.

Diversity Policy Statement

Alight does not discriminate against anyone based on sex, gender, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in employment qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the United States

Applicants for employment in the United States must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units. #LIRemote

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Pay Transparency Statement: Alight takes into consideration a candidate's experience, education, certification/credentials, market data, internal equity, and geography when determining an offer for a successful employment candidate, and Alight does so on an individualized, non-discriminatory basis. Therefore, an offer may fall anywhere between the estimated minimum base salary for this role of $87,000.00/year (for full time employees) and the estimated maximum base salary for this role of $140,000.00/year (for full time employees). In addition to a base salary, this position may be eligible for a bonus and/or other incentive plans. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: https://careers.alight.com/us/en/alight-us-benefits-2023

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer.