Director Creative Services

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation's #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O'DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations' top anchors and correspondents working locally, nationally and around the globe. CBS News' streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today's digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.

KDKA-TV and CBS Pittsburgh is looking for an innovative, creative and an extraordinary leader ready to push the business of media marketing and management forward. You must be versatile and can institute a creative vision that will establish efficient strategies for brand development and visual execution. Serve as a lead ambassador internally and externally for the brand by taking ownership of an aggressive multi-platform strategic marketing and community plan and its results.

PRIMARY ACCOUNTABILITIES:

• Oversee and manage KDKA-TV and CBS Pittsburgh's brand, marketing, Graphics, and promotional efforts across all platforms.
• Establish and showcase creative content that will grow and retain audiences across all media distribution outlets.
• Build and lead a team of high performing and inspiring creatives who are empowered to deliver excellence and collaborate with Department Heads and grow KDKA-TV and CBS Pittsburgh's outreach in the community.

CORE COMPENTENCIES:

• Proven leadership capabilities with a track record of successfully recruiting, retaining, and teaching staff.
• Lead the direction and supervision of all marketing messages, scripts, spots, campaigns, events and other creative with an understanding of strategic media planning and media buying.
• Collaborate with the research department to understand viewer insights and translate those insights into creative strategies that entertain, enlighten, and engage our audience.
• Oversee the production and scheduling of promotion including brand image campaigns, daily news promotions, tent pole events, sales client commercials, syndicated, local and network programming priorities.

REQUIREMENTS & EDUCATION:
Outstanding people skills. Must work well with General Manager, and all Department Heads to position the station brand and execute ideas. Must have prior management experience; be results-oriented, creative, and adept at multi-tasking.

• Preferred Bachelor's degree in Mass Media, Communications, Marketing, or Advertising.
• Preferred 3-5 years market experience in management, promotion, and production.

ONLY ONLINE APPLICATIONS WILL BE ACCEPTED

It is the policy of CBS to afford equal opportunity to all, to discriminate against none, to take affirmative action to promote equal employment and advancement opportunity regardless of race, color, national origin, religion, sex, age, sexual orientation, disability, veteran's status, marital status, height or weight.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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Nearest Major Market: Pittsburgh