Director, Creator Content Strategy

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Job Description
The Director of Creator Content Strategy will sit within the Publisher Services and Strategy team and will be instrumental in building out the support and services for Creators and Creator content on the platform. This person will work cross-functionally with Product and Editorial teams to ensure creators have the right tools to create content and have opportunities to be featured across the platform. The Director of Creator Content Strategy will also be responsible for creating resources and programs for the creator community on Yahoo as well as implementing QA processes to ensure creator content is always balancing creator needs with Yahoo quality standards. This is a great opportunity to help design a key element of the Yahoo for Publishers program and grow a team as we scale.
Responsibilities

• Implement a strategy for exposing, highlighting and promoting creator content including understanding social presence and distribution strategies targeting new readership (Gen Z, Gen Alpha)
• Work with a range of media types from written articles to videos, to social media formats and find creative ways to leverage the content to the Yahoo user
• Liaise with product teams to ensure the right products exist for promoting and exposing creator content at scale
• Work with editorial teams to ensure creator content has ample opportunity for promotion
• Drive reach, revenue and reputation through the creator content
• Work with the creator network to highlight areas of opportunity, best practices and SEO strategies (including voice search optimization, metadata, tags, accessibility, information hierarchy)
• Monitor performance of all creator content and track engagement, ensuring the latest SEO techniques are implemented via collaboration with the SEO team
• Help create the moderation, curation and QA processes for the creator content across the Yahoo network
• Research
  
  • Video and voice integrations
  • Competitor analysis
  • AI, VR, AU (interested in the future of these technologies in media and the digital experience)

Qualifications

• 5-7 YEARS EXPERIENCE working with and growing creators, preferably writers
• Be an expert in the creator world and be ahead of trends, including what media types must be supported, how to promote creator content, and how to develop an audience
• Be the expert in creator content and innovate on ways to package and distribute to the Yahoo audience
• Be an expert with CMS tools and various content creation and sharing platforms
• Must be comfortable speaking to groups and have excellent writing skills

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
The compensation for this position ranges from $140,890.00 - $306,705.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.
If you're curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.