Director, Creator Development

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
ABOUT THE TEAM
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love - from finance and sports to shopping, gaming and news - with the trusted products, content, and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search, and media.
Yahoo for Publishers (Y4P) is a brand new, comprehensive program to develop independent publishers as well as individual content creators to deliver a more robust, higher quality content experience to the Yahoo audience. This new division is responsible for developing the Yahoo Publisher ecosystem, supporting partners through strategic opportunities to develop brands and businesses, and creating scalable solutions to grow, review, and deliver quality content to the Yahoo community.
ABOUT THE ROLE
The Director, Creator Development role will sit within the Business Development function of the Y4P team. This role will be responsible for identifying, recruiting and onboarding individual content creators to publish their content on Yahoo. The initial focus will be in the food, DIY and general lifestyle categories but will expand to include other content categories down the line. This person will need to manage a significant pipeline of prospective creators in order to maintain a steady stream of fresh content coming into the Yahoo ecosystem. They will also interface with the Publisher Services and Strategy team on a regular basis to assess the performance and success of onboarded creators and recalibrate the pipeline as needed. The ideal candidate will have deep connections and relationships in the creator community - either through managing creators or being a creator themselves - that they will be able to leverage to create a steady pipeline of prospects for Y4P.
RESPONSIBILITIES

• Develop a comprehensive understanding of the Yahoo ecosystem, including how content helps to drive the overall objectives and results of the organization
• Develop a thorough understanding of the Y4P program, including most importantly its product and content strategies
• Identify new creators producing high quality content on other platforms who would be a strong fit for the Yahoo audience and ecosystem and lead the outreach effort to pitch them the partnership opportunity and successfully onboard them onto the platform
• Address questions and concerns prospective creators and might raise about contract terms during the pitch or onboarding process
• Work with legal to negotiate any special or exclusive terms for key, high profile creators
• Once onboarded, transition the day-to-day responsibilities of creator support to the Publisher Services team
• Adapt the development strategy and pipeline to any shifts in Yahoo's or the Y4P program's business priorities and operating environment
• Work cross-functionally to solve legal, policy, business, operational and technical issues as they arise in relation to the Y4P program
• Become a domain expert and thought leader in the creator space; become proficient and knowledgeable in traditional media, social media as well as other digital products, services and emerging technologies, especially as they pertain to content creation and promotion
• Manage multiple, key complex projects simultaneously

QUALIFICATIONS

• Bachelor's degree or equivalent practical experience
• 6+ years of experience working with creators, preferably writers
• Deep relationships in the creator community
• 6+ years of experience in negotiating, structuring and managing partnerships in digital media and/or technology environments, including working with lawyers on contracts and other legal documents
• Excellent writing, communication and presentation skills
• Excellent project management skills and ability to manage multiple, time sensitive projects
• Be a domain expert in the creator space, including content promotion and audience development
• Solid understanding of traditional and new media types, including video, audio, social, mobile and associated business models
• Ability to facilitate group sessions with cross-functional teams, form positive relationships and build consensus

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
The compensation for this position ranges from $140,890.00 - $306,705.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.
If you're curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.