Director, Creator Product Activation

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 15 years of business experience, including experience managing cross-functional and global teams in the technology, Internet, or media industries.
• 8 years of experience managing teams.

Preferred qualifications:

• Experience working with Product/Engineering teams to build experiences for all users.
• Experience interacting with C-level executives.
• Knowledge of YouTube Product/Tech, large partners and creator ecosystem, YouTube ad sales, or scaled service and support operations.
• Ability to take ownership and lead a team.
• Excellent business judgment with excellent problem-solving and analysis skills.
• Excellent written and verbal communication skills.

About the job

The YouTube Business Product Activation Team is responsible for bringing products to market and the market to products. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem. The core capabilities of the team include identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, and tracking performance.

In this role, you will lead the Creator Product Activation team and be responsible for setting the strategy to ensure YouTube's long-term success, collaborate with Product teams to advocate for and prioritize the needs of YouTube creators, artists, and partners on behalf of the YouTube Business organization, and help drive adoption of products and priorities across segments and functions. You will interact with key stakeholders, executives, and cross-functional leaders as you drive alignment on product strategy and execution.

The US base salary range for this full-time position is $246,000-$361,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Manage strategy, define, and secure Go-to-Market (GTM) readiness of execution, and day-to-day leadership of the Creator Product Activation team in the YouTube Business Organization.
• Deliver market feedback systematically to Product and collaborate with Product partners to address pain points for all users, partners, creators, and artists.
• Identify, ensure readiness, and activate product priorities through testing and scaling with YouTube partners and creators, and collaborate with product teams to build and execute product roadmaps driving YouTube's ecosystem and business growth.
• Define activation plan, set product goals, and develop content strategy across segments/functions.
• Partner with stakeholders and cross-functional partners to drive alignment, execution, and overall communications.