Director, CRM

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, CRM in Canada.

This leadership role sits at the heart of a fast-evolving digital entertainment and gaming environment, where customer engagement and lifecycle marketing directly drive business growth. You will be responsible for defining and executing end-to-end CRM strategies that enhance retention, loyalty, and customer lifetime value across multiple product verticals. The role blends strategic leadership with hands-on execution, requiring a strong focus on data-driven decision-making, personalization at scale, and marketing automation. You will lead omnichannel CRM initiatives spanning email, push, SMS, in-app messaging, and other engagement platforms. Working closely with analytics, product, and marketing teams, you will transform customer insights into impactful lifecycle campaigns. This is a high-impact position where innovation, experimentation, and continuous optimization are key to success in a competitive digital landscape.

• Lead the development and execution of a comprehensive CRM and lifecycle marketing strategy focused on retention, loyalty, cross-sell, churn prevention, and reactivation.
• Design and implement segmented, automated customer lifecycle campaigns across multiple channels to maximize engagement and customer lifetime value.
• Analyze customer data to define actionable segments and build targeted engagement programs.
• Oversee promotional planning and execution, including campaign design, bonus strategy, reporting, and performance optimization.
• Manage omnichannel CRM execution across email, SMS, push notifications, in-app messaging, website, and other communication platforms.
• Develop and track key performance indicators to measure CRM effectiveness and optimize campaigns.
• Collaborate closely with analytics teams to build dashboards, enhance segmentation models, and improve campaign performance.
• Lead and scale the CRM marketing team, ensuring strong execution and professional development.
• Monitor industry trends and competitor programs to identify opportunities for innovation and improvement.
• Ensure continuous testing, learning, and optimization across all CRM initiatives.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in CRM, lifecycle marketing, or digital marketing roles.
• Proven experience in developing and executing data-driven CRM strategies and customer lifecycle programs.
• Strong expertise in marketing automation, segmentation, and personalization at scale.
• Hands-on experience with CRM tools and omnichannel marketing platforms (email, SMS, push, CMS, etc.).
• Strong analytical mindset with the ability to translate data into actionable marketing strategies.
• Demonstrated leadership experience managing teams in fast-paced digital environments.
• Excellent communication, stakeholder management, and organizational skills.
• Ability to manage multiple priorities and deliver under tight deadlines.
• Experience in regulated industries such as online gaming or e-commerce is highly valued.
• Proficiency in Microsoft Office tools, especially Excel.
• Passion for digital entertainment or online betting is an asset.

Benefits:

• Competitive salary ranging from CAD 142,000 to 192,000.
• Comprehensive benefits package supporting health, financial, and emotional well-being.
• Performance-based bonus eligibility for non-sales roles.
• Flexible and relaxed work environment.
• Education and conference reimbursement opportunities.
• Access to tools and resources that support personal and professional development.
• Inclusive and equal opportunity workplace culture.
• Strong focus on employee growth, learning, and long-term career development.