Director, CRM and Lifecycle Marketing

About Impact Theory

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the relentless creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, web comics, film & TV, as well as world-class YouTube and podcast content that has garnered roughly half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment. For more info, visit impacttheory.com.

This role is focused on Impact Theory University (ITU), is an online program & community designed to teach you the skills you need to reach your potential and give you step-by-step coaching on the exact process to upgrade your mindset and beliefs. ITU equips you with all the tools, support and accountability you need to live an extraordinary life.

Job Description:

We are seeking a highly motivated and experienced Director, CRM and Lifecycle Marketing with a proven track record in developing and executing strategies aimed at driving subscriber growth to join our team. In this role, you will be responsible for developing and executing comprehensive lifecycle strategies, with a focus on subscriber growth, via owned channels including email, CRM Marketing, funnel optimization, landing page building and testing for conversion rate optimization, and more. The Director, CRM and Lifecycle Marketing will be responsible for creating and managing CRM campaigns, analyzing customer data, and developing retention and loyalty programs. 

We have a hybrid-friendly culture. You can expect to spend four days/week onsite at our West Hollywood office and one day/week working from your own home office.

Key Responsibilities:

• Develop and execute a comprehensive lifecycle marketing strategy that maximizes customer lifetime value and aligns with the company's mission and values
• Manage and optimize direct response marketing campaigns across multiple channels and platforms, using data-driven insights and best practices
• Define and monitor key performance indicators (KPIs) for customer acquisition, such as cost per acquisition (CPA), conversion rate, lifetime value (LTV), and churn rate, and report regularly to senior management
• Funnel optimization and building, as well as working with HubSpot CRM systems.
• Conduct market research, competitive analysis, and customer segmentation to identify target audiences and optimize messaging, creative, and offers
• Collaborate with internal and external partners, such as media agencies, creative agencies, and technology vendors, to deliver high-quality campaigns and achieve growth targets
• Stay up-to-date with industry trends, best practices, and innovations in direct response marketing and apply them to the company's strategy and tactics

Qualifications:

• Bachelor's or master's degree in marketing, business, or related field
• 7+ years of experience in consumer marketing, with a focus on lifecycle marketing and CRM systems, ideally coming from a subscription based content platform
• Comprehensive understanding of lifecycle marketing strategies and tactics, as well as the tools and technologies needed to effectively execute campaigns across multiple channels and platforms to drive acquisition and retention throughout the customer lifecycle
• Must have experience in funnel optimization and building, as well as extensive experience working with HubSpot and CRM systems. This experience will be crucial in ensuring that customer acquisition campaigns are effectively implemented and managed to maximize their impact.
• Proven track record of developing and executing successful campaigns across multiple channels and platforms, driving significant customer growth and revenue
• Strong analytical skills and ability to use data to drive decision-making and optimization
• Excellent communication, collaboration, and leadership skills, with a passion for coaching and developing team members
• Excited to be part of an early-stage startup and knows what it takes to get new functions off the ground
• Experience in e-learning, education, or digital product industries is a plus

The salary range for this role is $175,000 - $200,000 per year commensurate with experience

Impact Theory is an Equal Opportunity employer. We celebrate and embrace diversity, and believe the strongest teams are from a broad tapestry of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristics protected by applicable federal, state, or local law.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Please see our Privacy Policy for information on the personal information we collect from job applicants, how we use it, and your rights with respect to this information.