Director, CRM Lifecycle Marketing

Department: Marketing

We are seeking a Director, CRM Lifecycle Strategy, remotely in the United States. 

The Director will lead the unified CRM function across both hardware direct-to-consumer and iFIT subscription experiences. This leader will bridge commercial priorities across product lines, build scalable lifecycle frameworks, and elevate team capabilities through clear strategy, strong operating rhythms, and modern automation practices. This role is both strategic and operational. The ideal candidate will shape lifecycle vision while also building processes, templates, and systems that enable teams to execute consistently at a high level.

COMPENSATION:

 $150,000 - $170,000

ROLE COMMITMENTS:

• Unified CRM Vision
  • Create a cohesive lifecycle strategy that connects hardware purchase journeys with subscription engagement, ensuring customers experience one continuous relationship with iFIT.
• Commercial Partnership
  • Act as a strategic partner to Marketing, DTC Sales, Ecommerce, and Subscription leadership to align CRM efforts with revenue goals, product launches, and growth priorities.
• Operational Excellence
  • Standardize lifecycle processes, campaign frameworks, and performance measurement to drive consistency across teams.
• Team Development and Transformation
  • Evaluate current team structures, identify gaps, and implement training, templates, and automation to improve execution quality and eliminate inefficient workflows.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lifecycle Strategy and Leadership
• Own the end to end CRM lifecycle vision across both hardware and subscription businesses.
• Define how lifecycle marketing supports high consideration hardware purchases while also driving long term subscription engagement and retention.
• Develop segmentation and messaging strategies that reflect different customer journeys across hardware buyers, subscribers, and hybrid users.
• Partner with executive leadership to translate business goals into scalable lifecycle programs.
• Organizational Leadership and Process Design
• Lead and mentor CRM managers responsible for hardware DTC lifecycle and subscription retention programs.
• Audit current workflows, tools, and campaign structures to identify inefficiencies or outdated practices.
• Design standardized templates, playbooks, and automation frameworks that enable teams to move faster while maintaining quality.
• Implement governance and operating rhythms that improve cross functional collaboration with Sales, Product Marketing, Ecommerce, and Analytics.
• Technology and Data Strategy
• Serve as a senior stakeholder across Salesforce Marketing Cloud, OneSignal, Segment, and lifecycle tooling.
• Ensure clean data architecture, consistent event tracking, and scalable automation across channels.
• Partner with analytics teams to define success metrics tied to revenue growth, engagement, and lifetime value.
• Performance and Optimization
• Establish clear KPIs across hardware conversion, subscription retention, attach rate, and lifecycle revenue impact.
• Drive testing strategies and experimentation frameworks that continuously improve performance.
• Provide executive level reporting and insights that inform business decisions.

EDUCATION and/or EXPERIENCE

Education and Basic Qualifications

• 8 to 12 plus years of experience in CRM, lifecycle marketing, or growth marketing, with leadership responsibility across multiple teams or product lines.
• Experience bridging physical product ecommerce and digital subscription or content businesses.
• Proven success building lifecycle strategies that drive measurable revenue outcomes, not just engagement metrics.
• Strong experience with Salesforce Marketing Cloud and customer data platforms such as Segment.
• Demonstrated ability to build processes, train teams, and improve execution through automation and scalable frameworks.
• Comfortable operating in fast moving, matrixed environments with multiple stakeholders.

Preferred Qualifications 

• Experience in fitness, wellness, consumer technology, or premium direct to consumer brands.
• Background leading organizational transformation or standing up new lifecycle operating models.
• Experience working closely with commercial sales teams and ecommerce leaders.
• Familiarity with analytics tools such as Tableau, Looker, or Amplitude.
• Authorized to work in the United States without sponsorship

DISCLAIMER

Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status. 

Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY,  LA, MA,  MD, MI,  MN, MO, MS, NC,  NH,  NJ, NV,  NY, OH, OK, OR, PA,  RI, SC,  SD, TN, TX, UT, VA,  WA, WI,  WY. 

Subject to applicable state laws, your employment at iFIT is "at-will".  At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all.