Director, Customer Acquisition

We’re Looking For A: Director, Customer Acquisition who will grow and lead a team of direct response marketing experts to test, optimize, and scale new product campaigns from first dollars spent to 8 figure yearly budgets. As a leader within the Customer Acquisition department you will also help to identify opportunities and the strategy for Golden Hippo’s overall Customer Acquisition initiatives.

Location: Woodland Hills, CA or Remote

What You’ll Be Doing:

• Hire, mentor, and grow a team to be a customer acquisition “center of excellence”
  • The team should consist of both individual contributors and managers to drive offer management, A/B testing, and media buying
  • This team will execute against the top level offer goals set by the company and brand managers
• Collaborate with other marketing leadership to define and then execute the strategic roadmap for customer acquisition
  • Accountable for team KPI goals: Spend, ROI, CaC
  • Optimize and scale existing acquisition channels and offers
  • Identify, test, and grow new acquisition channels and offers
• Identify and set priorities across multiple offers to maximize impact of available resources
• Improve department wide processes including onboarding, A/B testing, creative pipelines
• Identify, organize, and present best practices to improve overall customer acquisition strategy
• Be a voice and expert within the company to speak on the health, growth, and opportunities in customer acquisition

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Abillty to build, develop, manage performance, and lead a team
• Strong communication skills, both written, verbal, and in presentation
• Knowledge of advertising networks and tools
• Advanced analytical skills with digital measurements
• Able to pivot readily and react to real-time data
• Able to interpret test results to make data-driven decisions
• Exceptional skills with spreadsheets and data crunching and analysis
• Excellent time management, prioritization and organizational Skills
• Self-motivated with a strong drive to increase revenue and grow campaigns, in addition to inspiring and motivating one’s team
• 6+ years’ performance based digital marketing experience, running user acquisition marketing campaigns. 
• Must have demonstrated experience of being accountable for $30m+ ad spend per year. 
• Experience implementing large-scale digital marketing campaigns across major ad networks.
• Advanced Excel knowledge, as well as experience with analytics platforms such as Google Analytics
• A deep understanding of data and accustomed to using data visualization platforms, e.g., Tableau
• 4+ years’ experience leading or directing teams
• 8+ years’ performance based digital marketing experience, running user acquisition marketing campaigns. 
• Must have demonstrated experience of being accountable for $50m ad spend per year. 
• 5+ years’ experience leading or managing teams 
• Experience with digital direct to consumer advertising
• High school diploma or GED equivalent
• Bachelor’s degree in Marketing or related field