Director, Customer Marketing – Europe (East Zone)
Company
The Coca-Cola Company
Location
Ann Arbor, MI
Type
Full Time
Job Description
Location(s):
Italy
City/Cities:
Milan
Travel Required:
26% - 50%
Relocation Provided:
Yes
Job Posting End Date:
October 9, 2024
Shift:
Job Description Summary:
Customer Marketing Director
Location: Europe flexible Greece (Athens), Poland, Italy (Milan), other East Zone
Job Summary/Purpose:
-
Lead the development of Eastern Europe consumer marketing strategies, consumer campaigns & product innovation and actively implement and steward global programs in alignment with the Category teams, Operating Unit and Business Development Director that maximize profitable growth and that increase the long-term ‘partnership’ value of TCCC brands within the McDonald’s system.
-
Collaborate with the International Marketing & Digital team, while leveraging the network, to develop scalable programs in line with the global growth plan to drive traffic and drinks incidence.
-
Play a leading role as subject matter expert in strategically selected projects; Steward best practices across the globe through the development of toolkits & best practice guidelines.
-
Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders
-
The successful candidate must be able to independently engage and influence Senior Marketing leaders
-
Consult and coach Business Managers across all areas of the Marketing mix
Education/Qualifications:
- Minimum – University Degree (Preference for Marketing concentration)
- Preferred – MBA
Experience:
- Minimum – 10 years business experience. In-depth understanding, knowledge and practical experience in consumer marketing (minimum 5 years).
- Preferred - 10 years business experience in fast-moving consumer goods organization; customer management exposure and experience; knowledge of his/her geographical area business environment; and an understanding of the complexities of both systems (McDonald’s and TCCC).
Travel Requirements: 25% (within Europe Eastern region & globally when required)
Language Requirements:
Strong Proficiency in English. Other Eastern Europe languages are a plus
Top Competencies:
-
Establishing Strategic Direction
-
Building Value-Based Relationships
-
Strong Storytelling
-
Influencing Skills / Negotiation
-
Thinking Systemically
-
Enhancing and Sustaining the Performance of Others
-
Pursuing Innovation
-
Focusing on Customers
Technical and Professional Skills:
- Excel, Proficient, Competent, Working Knowledge
- Creation of Winning Consumer Marketing Strategies
- Deeply Understand the Consumer
- Development of Innovative & Creative Marketing Plans
- Execute & Evaluate Consumer Based Marketing Business Solutions
- Financial Analysis
- Consumer Insight Knowledge/Understanding
- Trends Understanding & Monitoring
Skills:
Advertising, Brand Storytelling, Brand Strategy, Business Planning, Competitor Analysis, Cross-Functional Integration, Demand Generation, Leadership, Long Term Planning, Marketing Communications (MarCom), Marketing Mix, Marketing Strategies, Microsoft Office, Product Planning, Profit and Loss (P&L) Management, Shopper Marketing, Waterfall Project Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Date Posted
09/26/2024
Views
5
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