Director, Customer Marketing – Europe (East Zone)

• Lead the development of Eastern Europe consumer marketing strategies, consumer campaigns & product innovation and actively implement and steward global programs in alignment with the Category teams, Operating Unit and  Business Development Director that maximize profitable growth and that increase the long-term ‘partnership’ value of TCCC brands within the McDonald’s system. 

• Collaborate with the International Marketing & Digital team, while leveraging the network,  to develop scalable programs in line with the global growth plan to drive traffic and drinks incidence. 

• Play a leading role as subject matter expert in strategically selected projects; Steward best practices across the globe through the development of toolkits & best practice guidelines. 

• Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders

• The successful candidate must be able to independently engage and influence Senior Marketing leaders

• Consult and coach Business Managers across all areas of the Marketing mix

• Minimum – University Degree (Preference for Marketing concentration) 

• Preferred – MBA 

• Minimum – 10 years business experience.  In-depth understanding, knowledge and practical experience in consumer marketing (minimum 5 years). 
• Preferred - 10 years business experience in fast-moving consumer goods organization; customer management exposure and experience; knowledge of his/her geographical area business environment; and an understanding of the complexities of both systems (McDonald’s and TCCC).  

Travel Requirements: 25% (within Europe Eastern region & globally when required)